Kepribadian Big Five terhadap Impulsive Buying Behavior pada Mahasiswi Fakultas Ekonomi dan Bisnis

Journal An-Nafs: Kajian Penelitian Psikologi

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Field Value
 
Title Kepribadian Big Five terhadap Impulsive Buying Behavior pada Mahasiswi Fakultas Ekonomi dan Bisnis
 
Creator Putri Puji Astutik
Chusniyah, Tutut
Ida Viatrie, Diantini
 
Subject Personality
Big five
Impulsive buying behavior
 
Description College students are individuals who enter the transition from adolescence to adulthood. In this period, they have more opportunities to explore various values and lifestyles. Individuals are looking for experiences that will eventually form personalities. Personality can influence individuals who make risky decisions. Decision-making immediately without prior consideration can make them behave impulsively without thinking about the effect. This study aims to determine the effect of big five personalities on impulsive buying behavior on students of the Faculty of Economics and Business, Airlangga University, Surabaya. This study uses a quantitative approach, the collected data were analyzed using multiple linear regression. Based on the analysis results obtained three conclusions, 1) Most of the students of economics and business at Airlangga University Surabaya have big five personalities that tend to be dominant; 2) Most of the economics and business students of Airlangga University Surabaya have low impulsive buying behavior; 3) Big five personality influences impulsive buying behavior in economics and business students of Airlangga University Surabaya, conscientiousness has a greater influence than extraversion, agreeableness, neuroticism, and openness to experience.
 
Publisher Program Studi Psikologi Islam Fakultas Dakwah IAI-Tribakti Kediri
 
Date 2020-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.iai-tribakti.ac.id/index.php/psikologi/article/view/951
10.33367/psi.v5i1.951
 
Source Journal An-Nafs: Kajian Penelitian Psikologi; Vol. 5 No. 1 (2020): Journal An-Nafs: Kajian Penelitian Psikologi; 54-63
Journal An-Nafs: Kajian Penelitian Psikologi; مجلد 5 عدد 1 (2020): Journal An-Nafs: Kajian Penelitian Psikologi; 54-63
2549-6166
2528-0600
10.33367/psi.v5i1
 
Language eng
 
Relation http://ejournal.iai-tribakti.ac.id/index.php/psikologi/article/view/951/688
 
Rights Copyright (c) 2020 Journal An-Nafs: Kajian Penelitian Psikologi
https://creativecommons.org/licenses/by-sa/4.0
 

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