TINGKAT KEPUASAN PESERTA LELANG TERHADAP PELAYANAN TEMPAT PELELANGAN IKAN (TPI) MORODEMAK

Akuatik: Jurnal Sumberdaya Perairan

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Title TINGKAT KEPUASAN PESERTA LELANG TERHADAP PELAYANAN TEMPAT PELELANGAN IKAN (TPI) MORODEMAK
 
Creator dewi, dian ayunita nugraheni nurmala
 
Description Objectives of this study were analyze fish auction participant satisfaction to auction services in TPI Morodemak, analyze attributes effect, services that fit to service quality measurement, and analyzed fish auction participants perception to performance and importance for fish auction house Morodemak services. Used descriptive method and purposive sampling with 49 respondents consists of commercial fishmongers, traditional fishmongers, purse seine owners, and boat lift net owners as fish auction participant. Satisfication measurement used Customer Satisfication Index (CSI), Importance and Performance Analysis (IPA) and gap analysis. Results from this study were value CSI 20% (0.2) indicate the auction participants dissatisfied with the services provided, IPA show there are four attributes should be develop, two elements have not been completed based on measurement requirements of service satisfaction, gap value average -0.05 means the auction participants were not satisfied with the performance of TPI services because the performance value was lower than the importance value.
Tujuan penelitian adalah menganalisis tingkat kepuasan peserta lelang terhadap pelayanan TPI Morodemak, menganalisis atribut-atribut yang berpengaruh, mengetahui pelayanan yang sudah memenuhi unsur pengukuran kepuasan pelayanan, menganalisis persepsi peserta lelang terhadap kualitas dan kepentingan pelayanan TPI Morodemak. Penelitian menggunakan metode deskriptif. Penentuan sampel menggunakan purposive sampling dengan 49 responden dari peserta lelang, terdiri dari bakul besar, bakul kecil, nelayan juragan purse seine, dan nelayan juragan bagan perahu. Pengukuran kepuasan menggunakan Customer Satisfication Index (CSI), Importance and Performance Analysis (IPA) dan analisis kesenjangan (Gap). Hasil yang diperoleh dari penelitian adalah nilai indeks kepuasan (CSI) adalah 20% (0,2) menunjukkan bahwa peserta lelang sangat tidak puas dengan pelayanan yang diberikan, IPA menunjukkan empat atribut yang harus diperbaiki, terdapat dua unsur yang belum dipenuhi berdasarkan persyaratan pengukuran kepuasan pelayanan, nilai kesenjangan rata-rata -0,05 menunjukkan peserta lelang tidak puas terhadap kinerja pelayanan TPI karena nilai kinerja lebih rendah dari pada nilai kepentingan.
 
Publisher Department of Aquatic Resources Management, Faculty of Agriculture, Fisheries, and Biology, University of Bangka Belitung
 
Date 2019-10-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.ubb.ac.id/index.php/akuatik/article/view/1123
10.33019/akuatik.v13i2.1123
 
Source Akuatik: Jurnal Sumberdaya Perairan; Vol 13 No 2 (2019): AKUATIK : Jurnal Sumberdaya Perairan; 122-130
Akuatik: Jurnal Sumberdaya Perairan; Vol 13 No 2 (2019): AKUATIK : Jurnal Sumberdaya Perairan; 122-130
2656-5498
1978-1652
10.33019/akuatik.v13i2
 
Language eng
 
Relation https://journal.ubb.ac.id/index.php/akuatik/article/view/1123/1197
 
Rights Copyright (c) 2019 Hania M. Kholil dan D.A.N.N. Dewi
http://creativecommons.org/licenses/by-sa/4.0
 

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