Strategi Pengembangan Usaha Peternakan dan Pengolahan Susu Kambing di Goatzilla Farm

Jurnal Ilmu Peternakan Terapan

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Title Strategi Pengembangan Usaha Peternakan dan Pengolahan Susu Kambing di Goatzilla Farm
Creator Prasetyo, Anang Febri
Nurkholis, Nurkholis
Subject Dairy Goat
Goat Milk
Development Strategy
Description This study aimed to analyze the development strategy of business and goat milk processing in the Goatzilla Farm, Lumajang, East Java. This research was descriptive. Methods of data by surveys using questionnaires. Data were analyzed by SWOT matrix to find out opportunities and threats in Goatzilla Farm. The results of the study used SWOT analysis. Alternative strategies recommendated in the Goatzilla Farm were SO strategies (Strength Opportunities), namely comparative strategy primacy, efficiency and internal development, and information technology to improve product quality. The results of the study showed to need cooperation with the government, farmers, and distribution networks to provide raw materials and increased product sales. The threat of Goatzilla Farm needed to watch out for was licensing which was processed immediately to support a bargaining position. There was no sufficient licensing, it could threat the sustainability of the business. 
Publisher Politeknik Negeri Jember
Date 2018-12-28
Type info:eu-repo/semantics/article
Format application/pdf
Source Jurnal Ilmu Peternakan Terapan; Vol. 2 No. 1 (2018): Jurnal Ilmu Peternakan Terapan; 7-14
Jurnal Ilmu Peternakan Terapan; Vol 2 No 1 (2018): Jurnal Ilmu Peternakan Terapan; 7-14
Language ind
Rights Copyright (c) 2018 Jurnal Ilmu Peternakan Terapan

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