Analisis Keputusan Konsumen Terhadap Pembelian Ayam Goreng (Studi Kasus Perusahan X di Kabupaten Jember)

Jurnal Ilmu Peternakan Terapan

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Title Analisis Keputusan Konsumen Terhadap Pembelian Ayam Goreng (Studi Kasus Perusahan X di Kabupaten Jember)
Creator Subagja, Hariadi
Pristiwaningsih, Estin Roso
Sanyoto, Joko Irsan
Prayitno, Agus Hadi
Price, Taste, Promotion, Lifestyle, Desain Interior, Cunsomer Buying Decision
Description This research aimed to know consider of consumer to decide of buying fried chicken and to know the dominan factor what it influence of buying decision in x company. The research was conducted at the two outlets, they were Gajah Mada street Number 74 dan Roxy Square Hayam wuruk street, Jember. The research method used was survey wtih 75 respondents that took by purposive sampling. The data result were analyzed using multiple linear regression analysis, F-test, and t-test. The result of analysis showed Y= 3,040 - 0,103X1 + 0,473X2 + 0,060X3 + 0,133X4 + 1,170X5. That equation means every level of consumer buying decision by X1 (price) equal to -0,103, X2 (taste) equal to 0,473, X3 (promotion) equal to 0,060, X4 (life style) equal to 0,133, and X5 (desain interior) equal to 1,170. The result of F-test showed that all of variabels has significant. 
Publisher Jurnal Ilmu Peternakan Terapan
Date 2018-12-28
Type info:eu-repo/semantics/article
Artikel yang dipeer-review
Format application/pdf
Source Jurnal Ilmu Peternakan Terapan; Vol 2, No 1 (2018); 19-26
Language ind
Rights ##submission.copyrightStatement##

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