PREFERENSI KONSUMEN TERHADAP PRODUK OLAHAN SAGU

JURNAL GALUNG TROPIKA

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Field Value
 
Title PREFERENSI KONSUMEN TERHADAP PRODUK OLAHAN SAGU
 
Creator Hasbi, Andi Rizkiyah; universitas muhammadiyah palopo
Sari, Harmita; Universitas Muhammadiyah Palopo
 
Subject Agribisnis; ekonomi; pertanian
preferences; bagea; sago; peanut flavor; medium packaging
 
Description The purpose of this study was to determine consumer preferences for processed sago products, by taking into account several attributes attached to the processed sago products. The study used a survey method using a questionnaire and was carried out in Palopo City, South Sulawesi. Sampling was carried out in three places which were the centers of marketing of sago products which were considered quite affordable by respondents, namely the Pusat Oleh-Oleh Palopo (Souvenir Center Palopo), Pusat Niaga Palopo (Commercial Center ), and the Toko Baru. The research data were processed using Chi-Square analysis to determine consumer preferences for processed sago purchase decisions. The results showed that the most considered attribute in the purchase of sago product was bagea cake with peanut-flavored at a price of Rp 15,000 – Rp 35,000, medium packaging, and easy to carry.
 
Publisher Fapetrik-UMPAR
 
Contributor Direktorat Riset dan Pengabdian Masyarakat (DRPM) Kementerian Riset teknologi dan Pendidikan Tinggi
 
Date 2019-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://jurnalpertanianumpar.com/index.php/jgt/article/view/494
10.31850/jgt.v8i3.494
 
Source JURNAL GALUNG TROPIKA; Vol 8, No 3 (2019); 235 - 242
JURNAL GALUNG TROPIKA; Vol 8, No 3 (2019); 235 - 242
2407-6279
2302-4178
10.31850/jgt.v8i3
 
Language ind
 
Relation https://jurnalpertanianumpar.com/index.php/jgt/article/view/494/pdf_73
 
Rights Copyright (c) 2019 JURNAL GALUNG TROPIKA
http://creativecommons.org/licenses/by-sa/4.0
 

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