FAKTOR-FAKTOR YANG MEMENGARUHI TINGKAT PEMANFAATAN E-MARKETING TANI NIAGA OLEH PETANI KABUPATEN GROBOGAN

Forum Agribisnis (Agribusiness Forum)

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Field Value
 
Title FAKTOR-FAKTOR YANG MEMENGARUHI TINGKAT PEMANFAATAN E-MARKETING TANI NIAGA OLEH PETANI KABUPATEN GROBOGAN
 
Creator Al Rasyid Shodiq, Ariska Rosadi
Budi Priatna, Wahyu
Kusnadi, Nunung
 
Subject agribusiness products
food farmers
horticulture farmers
information technology
SmartPLS
 
Description Most e-marketing is widely used for business activities by companies in marketing non-agribusiness products. This happens because agribusiness products have different characteristics from non-agribusiness products, that is perishable, voluminous, and bulky. Although in its development, agribusiness products can also be marketed through e-marketing. Tani Niaga is one of the e-marketing in the agribusiness sector, which managed by the Agriculture Service of Grobogan Regency (Dinas Pertanian Kabupaten Grobogan). The purpose of research are to identify factors that influence farmer to use Tani Niaga. The data were analyzed using Partial Least Square (PLS) to identify factors that influenced farmer to use Tani Niaga. The results of research showed that the individual characteristics of farmers and the characteristics of the Tani Niaga had significant effect on using Tani Niaga. The formal education was a dominant factor in individual characteristics of food farmers whose a significant effect on the level of using of the Tani Niaga, but a dominant factor in the horticulture farmers group was the courage to take risks. Moreover, the suitability of need was a dominant factor for the characteristic of Tani Niaga whose a significant effect on the level of using the Tani Niaga in the group of food farmers, but ease-of-use the Tani Niaga was a dominant factor for the group of horticultural farmers. 
 
Publisher Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB
 
Date 2019-10-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ipb.ac.id/index.php/fagb/article/view/28132
10.29244/fagb.9.2.107-122
 
Source Forum Agribisnis (Agribusiness Forum); Vol. 9 No. 2 (2019): FA VOL 9 NO 2 SEPTEMBER 2019; 107-122
Forum Agribisnis; Vol 9 No 2 (2019): FA VOL 9 NO 2 SEPTEMBER 2019; 107-122
2656-4599
2252-5491
 
Language eng
 
Relation http://journal.ipb.ac.id/index.php/fagb/article/view/28132/17944
 
Rights Copyright (c) 2019 Forum Agribisnis
https://creativecommons.org/licenses/by-sa/4.0
 

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