ANALISIS SIKAP PEMBELIAN DAN KEPUASAN KONSUMEN TERHADAP ATRIBUT PRODUK IKAN KALENG DI KECAMATAN RUNGKUT KOTA SURABAYA

Berkala Ilmiah AGRIDEVINA

View Publication Info
 
 
Field Value
 
Title ANALISIS SIKAP PEMBELIAN DAN KEPUASAN KONSUMEN TERHADAP ATRIBUT PRODUK IKAN KALENG DI KECAMATAN RUNGKUT KOTA SURABAYA
 
Creator Devy, Listia; Universitas Pembangunan Nasional "Veteran" Jawa Timur
 
Subject Canned fish, Attitude Score Ideal, CSI (Customer Statisfication Index)
 
Description The continued development of the food industry led to a lot of food production very practical, economical, attractive and durable eg food packaged in cans, it caused many consumers are interested to consume so that the production of canned food is increasing. The purpose of this study are: (1) To identify the characteristics of consumers in considering the brand and product attributes Canned Fish purchased (2) to analyze the attitude of Figures Ideal consumers to attribute Products Canned Fish (3) to analyze the level of customer satisfaction Products canned fish. East Java Province. In this study using purposive sampling method (deliberately) that sampling based on specific criteria or considerations, appropriate research purposes. Data analysis methods used in this research is descriptive analysis with the help of descriptive tabulations, method of Ideal Point Model Analysis, and Customer Satisfaction Index (CSI). Ideal attributes include attributes according to consumer prices, Clarity Expiration Date, Brand Canned Condition, Nutritional content, size Saji, Varean Rasa, as well as the Department of Health and MUI Permit for the result that the average gap or no more than 1, which means that atrbut- Canned Fish Products attributes are already close to the ideal or desired in accordance with the consumer. Attributes that result is not ideal that the attributes of packaging design and composition because there is a gap of more than 1. Value Customer Satisfaction Index (CSI) is approximately 0.674, or 67.4%, which means consumers are satisfied in buying the canned fish products DOI : https://doi.org/10.33005/adv.v8i1.1613
 
Publisher UPN VETERAN JAWA TIMUR
 
Contributor
 
Date 2019-12-10
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.upnjatim.ac.id/index.php/sear/article/view/1613
10.33005/adv.v8i1.1613
 
Source Berkala Ilmiah AGRIDEVINA; Vol 8, No 1 (2019): Berkala Ilmiah Agribisnis Agridevina; 72 - 82
 
Language en
 
Rights Agridevina is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library