Pengaruh Harga Dan Fitur Produk Terhadap Keputusan Pembelian Telepon Pintar

Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Field Value
 
Title Pengaruh Harga Dan Fitur Produk Terhadap Keputusan Pembelian Telepon Pintar
 
Creator Ermalina, Ermalina
 
Description The purpose of this research is to understand the price and product feature towards purchase decision smartphone V. This research is a quantitative research by using the SPSS Statistic 25 with population unknown and 120 respondents of sample which use smartphone V in South Jakarta who have bought smartphone V. The sample design in this study uses non probability sampling method  and purposive sampling techniques. The result of this research data technical used multiple linear regression analysis and it shows significant effect both partially and simultaneously between price and product feature toward purchase decision.
 
Publisher Lembaga Pengembangan Manajemen dan Publikasi Imperium
 
Date 2020-01-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/115
10.36407/jmsab.v3i1.115
 
Source Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 3 No 1 (2020); 11-20
2655-237X
 
Language eng
 
Relation https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/115/83
 
Rights Copyright (c) 2020 Jurnal Manajemen Strategi dan Aplikasi Bisnis
http://creativecommons.org/licenses/by-nc-sa/4.0/
 

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