ANALISIS LINGKUNGAN INTERNAL DAN EKSTERNAL PADA USAHA KEDAI KOPI KADAKA CAFETARIA MENGGUNAKAN QSPM

Mimbar Agribisnis

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Title ANALISIS LINGKUNGAN INTERNAL DAN EKSTERNAL PADA USAHA KEDAI KOPI KADAKA CAFETARIA MENGGUNAKAN QSPM
 
Creator Latifa, Nadya Hasna
Rochdiani, Dini
 
Subject Sosial, Ekonomi, Pertanian, Agribisnis
Coffee, Coffee Shop, SWOT, QSPM
 
Description Coffee plants are plantations that have existed for a long time ago to be cultivated plants. Today, coffee drinks are no longer just for consumption but can be complementary to daily activities. The amount of coffee consumption is expected to continue to increase along with the increasing income of the middle class, making coffee shop businesspeople sure to run their businesses. KADAKA Cafetaria is one of the new coffee shops that have problems with its sales. Also, there are similar competitors in the vicinity. Thus, it is necessary to know the alternative marketing strategies that can be used by KADAKA Cafetaria coffee shops so they can face competition. The design in this study uses qualitative design and case study research techniques. The analysis tool used is using the IFE, EFE, IE, SWOT, then QSP matrices. The results of the IE matrix show that the company is in a position to grow and develop. Four alternative strategies are formulated from the results of the SWOT and QSP matrices with the priority strategy is to increase promotional activities.
 
Publisher Faculty of Agriculture, University of Galuh
 
Contributor
 
Date 2020-01-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/2617
10.25157/ma.v6i1.2617
 
Source Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis; Vol 6, No 1 (2020): Januari 2020; 33-42
2579-8340
2460-4321
 
Language ind
 
Relation https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/2617/2795
 
Rights Copyright (c) 2019 Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
http://creativecommons.org/licenses/by-sa/4.0
 

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