FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SAYUR DAN BUAH DI RITEL ONLINE (Suatu Kasus pada Konsumen Ritel Online di Jakarta)

Mimbar Agribisnis

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Field Value
 
Title FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SAYUR DAN BUAH DI RITEL ONLINE (Suatu Kasus pada Konsumen Ritel Online di Jakarta)
 
Creator Rakasyifa, Ishfihana
Mukti, Gema Wibawa
 
Subject Agribisnis,
Ritel Online, Keputusan Pembelian, Jakarta
 
Description Developments in industrial revolution 4.0 era occurred in various sectors, including in agricultural sector. This encourages the growth of online retailers to sell farmers' crops such as vegetables and fruit. Consumers who initially shop at traditional or modern retail start shopping for vegetables and fruit at online retail. This change is influenced by changes in consumer purchasing behavior. Therefore this study aims to determine: 1) Factors that influence consumer purchasing decisions in shopping for vegetables and fruit in online retail. 2) The influence of these factors on the decision to buy vegetables and fruit in online retail. The method used in this study is a survey per consumer, respondents were taken using non-probability sampling techniques. The total sample population in this study was calculated using the Slovin formula. The results showed that. 1. Overall these factors have a significant contribution and influence, partially (separately) factors that significantly influence the psychological factors and personal factors, while social and cultural factors have no significant effect. 2. Simultaneously (together), psychological, personal, social and cultural factors can explain 54.4% of the decision to purchase vegetables and fruit in online retail.
 
Publisher Universitas Galuh Ciamis
 
Contributor
 
Date 2020-01-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/3141
10.25157/ma.v6i1.3141
 
Source Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis; Vol 6, No 1 (2020): Januari 2020; 275-289
2579-8340
2460-4321
 
Language ind
 
Relation https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/3141/2817
 
Rights Copyright (c) 2020 Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
http://creativecommons.org/licenses/by-sa/4.0
 

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