KAJIAN MODEL INOVASI AGRIBISNIS KOMODITAS KOPI (Studi Kasus di ‘Kopi Sebagai')

Mimbar Agribisnis

View Publication Info
 
 
Field Value
 
Title KAJIAN MODEL INOVASI AGRIBISNIS KOMODITAS KOPI (Studi Kasus di ‘Kopi Sebagai')
 
Creator Putri, Nabilla Nur'Azizah Manika
Mukti, Gema Wibawa
 
Subject Pertanian, Agribisnis
Business Model Canvas, Business Model Environment, Inovation Business
 
Description The level of coffee consumption in Indonesia reaches 4.6 million packages and Indonesia ranks 6th in the world with the largest coffee consumption in the world. Variants of coffee that have been famous until 2019 are very diverse, originating from various regions such as Java Coffee, Gayo Coffee, and others. The increase in coffee consumption in Indonesia is also supported by globalization which has caused many Coffee Shops to be established in Indonesia, especially in the city of Bandung. Coffee shops in the diverse city of Bandung cause competition among coffee shops, this requires every Coffee Shop entrepreneur to innovate in his business. This study aims to examine how the business innovation used by one of the Coffee Shops in Bandung, namely 'Coffee As' uses the Business Model Canvas in developing its business. The study was conducted using qualitative methods, in-depth interview techniques, and documentation. Business Model Environmental Analysis is carried out to see the state of the business environment to see the state of the market, industry, key trends, and macroeconomics. The results show that 'Coffee As' applies the Business Model Canvas based on Value Proportion with the aim of conveying the value of 'perfect' and the main focus of the target consumer is adults, by providing facilities, services, and the best quality coffee yields from the Pangalengan plantation.
 
Publisher Faculty of Agriculture, University of Galuh
 
Contributor Nabilla Nur'Azizah, Agribusiness Study Program at Padjadjaran University's Faculty of Agriculture
 
Date 2020-01-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/3209
10.25157/ma.v6i1.3209
 
Source Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis; Vol 6, No 1 (2020): Januari 2020; 339-350
2579-8340
2460-4321
 
Language ind
 
Relation https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/3209/2823
 
Rights Copyright (c) 2020 Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
http://creativecommons.org/licenses/by-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library