A Verbal-Visual Intersemiotic Translation Model of Advertisement Slogans

Jurnal ILMU KOMUNIKASI

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Field Value
 
Title A Verbal-Visual Intersemiotic Translation Model of Advertisement Slogans
 
Creator Kurniasih, Nia
Nuriman, Harry
Jaelani, Jejen
 
Subject linguistics; communication; media studies; translation studies
advertisement slogan, conceptual structure, verbal, visual, intersemiotic translation
 
Description This research departs from observations over messages contained in the advertisement slogans of consumer products, especially those using foreign languages. The aim was to find out if shifts have occurred in the translation processes of the slogans from one language to another. Data analysis was performed on the aspect of verbal (interlingual) translation of the slogansfrom English into Indonesian using Jackendoff’s Conceptual Structure.  Jakobson’s intersemiotic translation approach was used to analyze the messages of the verbal slogan translated into their visual language. The results show that translation shifts have occurred, both verbally and visually
 
Publisher FISIP Universitas Atma Jaya Yogyakarta
 
Contributor KK Ilmu Kemanusiaan FSRD ITB
FSRD ITB
 
Date 2019-06-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

qualitative; multimodality; intersemiotic; semantic
 
Format application/pdf
 
Identifier https://ojs.uajy.ac.id/index.php/jik/article/view/1520
10.24002/jik.v16i1.1520
 
Source Jurnal ILMU KOMUNIKASI; Vol 16, No 1 (2019); 1-18
2548-8643
1829-6564
 
Language eng
 
Relation https://ojs.uajy.ac.id/index.php/jik/article/view/1520/1375
 
Coverage


 
Rights Copyright (c) 2019 Jurnal ILMU KOMUNIKASI
http://creativecommons.org/licenses/by/4.0
 

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