Peran Digital Marketing dan Harga Kompetitif Terhadap Keputusan Berlangganan Indihome

Relevance : Journal of Management and Business

View Publication Info
 
 
Field Value
 
Title Peran Digital Marketing dan Harga Kompetitif Terhadap Keputusan Berlangganan Indihome
 
Creator Nurcahyo, Afan
 
Description This study aim to determine the role of digital marketing and competitive price to buying decision IndiHome Fiber PT Telekomunikasi Indonesia, Tbk. Datel Wonogiri.Research data was obtained by spreading questionnaires using interval scale by using sample of 100 respondents. This research uses sampling with aksidental sampling method and using multiple linear regression analysis technique. Partial test results indicate that the digital marketing has a significant effect on buying decision, competitive price has a significant effect on buying decision. For simultaneous test, the result shows that variable of digital marketing and competitive price together have significant effect to buying decision. Keywords: digital marketing, competitive price and buying decision
 
Publisher Prodi Manajemen Bisnis Syariah FEBI IAIN Surakarta
 
Contributor
 
Date 2018-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.iainsurakarta.ac.id/index.php/relevance/article/view/1270
10.22515/relevance.v1i1.1270
 
Source RELEVANCE : Journal of Management and Business; Vol 1, No 1 (2018): RELEVANCE : Journal of Management and Business; 15-34
2615-8590
2615-6385
 
Language eng
 
Relation http://ejournal.iainsurakarta.ac.id/index.php/relevance/article/view/1270/377
 
Rights Copyright (c) 2018 RELEVANCE : Journal of Management and Business
 

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