Studying Learner Behavior in Online Courses With Free-Certificate Coupons: Results From Two Case Studies

The International Review of Research in Open and Distributed Learning

View Publication Info
 
 
Field Value
 
Title Studying Learner Behavior in Online Courses With Free-Certificate Coupons: Results From Two Case Studies
 
Creator Littenberg-Tobias, Joshua
Ruipérez-Valiente, José A.
Reich, Justin
 
Subject massive open online courses
online learning
price elasticity
distance learning
free coupons
learning analytics
MOOCs
 
Description The relationship between pricing and learning behavior is an important topic in research on massive open online courses (MOOCs). We report on two case studies where cohorts of learners were offered coupons for free certificates to explore how price reductions might influence behavior in MOOC-based online learning settings. In Case Study 1, we compare participation and certification rates between courses with and without free-certificate coupons. In the courses with a free-certificate track, participants signed up for the verified-certificate track at higher rates, and completion rates among verified students were higher than in the paid-certificate track courses. In Case Study 2, we compare learner behavior within the same courses by whether they received access to a free-certificate track. Access to free certificates was associated with lower certification rates, but overall, certification rates remained high, particularly among those who viewed the courses. These findings suggest that some incentives, other than simply the cost of paying for a verified-certificate track, may motivate learners to complete MOOCs.
 
Publisher Athabasca University Press
 
Date 2020-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed, double-blind
 
Format text/html
application/epub+zip
application/pdf
 
Identifier http://www.irrodl.org/index.php/irrodl/article/view/4564
10.19173/irrodl.v20i5.4564
 
Source The International Review of Research in Open and Distributed Learning; Vol 21 No 1 (2020); 1-22
1492-3831
 
Language eng
 
Relation http://www.irrodl.org/index.php/irrodl/article/view/4564/5277
http://www.irrodl.org/index.php/irrodl/article/view/4564/5281
http://www.irrodl.org/index.php/irrodl/article/view/4564/5282
 
Rights http://creativecommons.org/licenses/by/4.0
 

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