Strategi Political Public Relations Partai Solidaritas Indonesia wilayah Riau pada Pemilihan Legislatif tahun 2019

Communiverse

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Title Strategi Political Public Relations Partai Solidaritas Indonesia wilayah Riau pada Pemilihan Legislatif tahun 2019
 
Creator Tazri, Muhammad
Mairita, Desy
 
Description Penelitian ini mengelaborasi tentang strategi Political public relations yang dilakukan politisi pemula Partai Solidaritas Indonesia wilayah Riau dalam menghadapi Pemilihan Legislatif tahun 2019. Penelitian ini penting karena Partai Solidaritas Indonesia (PSI) merupakan partai baru dan politisi yang mengikuti kontestasi politik juga merupakan politisi pemula. Penelitian ini adalah penelitian deskriptif kualitatif dengan metode studi kasus, pengambilan data melalui tahapan observasi, wawancara dan dokumentasi. Hasil penelitian ini mengungkapkan bahwa strategi Political public relationsyang dilakukan politisi PSI yaitu dengan mengkombinasikan pembentukan citra (image building), branding politik (political branding) dan pemasaran politik (marketing politic).
This research elaborates on the Political public relations strategy carried out by the novice politicians of the Indonesian Solidarity Party in the Riau region in the face of the 2019th Legislative Elections. This research is important because the Indonesian Solidarity Party (PSI) is a new party and politicians who participate in political contestation are also novice politicians. This research is a descriptive qualitative research with case study method, data retrieval through the stages of observation, interviews and documentation. The results of this study reveal that the Political public relations strategy undertaken by PSI politicians is by combining image building, political branding and political marketing.
 
Publisher LPPM Abdurrab Pekanbaru
 
Date 2020-01-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnal.univrab.ac.id/index.php/cmv/article/view/1128
10.36341/cmv.v5i1.1128
 
Source Communiverse : Jurnal Ilmu Komunikasi; Vol 5 No 1 (2019): Communiverse; 9-16
2614-4956
2477-8591
 
Language ind
 
Relation http://jurnal.univrab.ac.id/index.php/cmv/article/view/1128/691
 
Rights Copyright (c) 2020 Communiverse
 

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