PERAN MEDIA SOSIAL TERHADAP PENGEMBANGAN USAHA KECIL MENENGAH (UKM)

DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial

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Field Value
 
Title PERAN MEDIA SOSIAL TERHADAP PENGEMBANGAN USAHA KECIL MENENGAH (UKM)
 
Creator Puspita sari, Niki
Muhammad, Helmi
Nafisa, Adita
 
Description ABSTRACT
Nowadays social media has become an effective marketing for communicating interactively with consumers. Even social media has an important role in integrated marketing communication (IMC). This study wants to know the implementation of social media and the benefits of social media to the development of UKM TARAJUNIK (Unique Knitting Bag). Some of the most tangible benefits of using social media are 1) as personal contact with consumers, 2) as a product gallery, 3) as a promotional media, and 4) as a basis for business decision making. In addition to these benefits, several other perceived benefits are conveying responses to consumers, customer surveys, online discussion forums, data collection on consumer needs, and others.
Keywords: Social Media, Marketing, SMEs
 
Publisher Fakultas Ekonomi dan Ilmu Sosial Universitas Islam Raden Rahmat Malang
 
Date 2019-10-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/349
10.36636/dialektika.v4i2.349
 
Source DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial; Vol. 4 No. 2 (2019): DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial; 50-54
2598-781X
2502-4094
 
Language eng
 
Relation http://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/349/222
 
Rights Copyright (c) 2019 DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial
 

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