A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement

JOURNAL OF ADVANCES IN LINGUISTICS

View Publication Info
 
 
Field Value
 
Title A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement
 
Creator Liu, Shuting
 
Subject Multimodal Discourse Analysis
Systemic Functional Linguistics
Visual Grammar
Interactive meaning
Public service advertisement
 
Description On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding evidence to the assumption that Systemic Functional Linguistics can be applied to the multimodal discourse analysis of public service advertisement in a feasible and operational manner.
 
Publisher KHALSA PUBLICATIONS
 
Date 2019-03-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://rajpub.com/index.php/jal/article/view/8196
10.24297/jal.v10i0.8196
 
Source JOURNAL OF ADVANCES IN LINGUISTICS; Vol. 10 (2019); 1523-1534
2348-3024
 
Language eng
 
Relation http://rajpub.com/index.php/jal/article/view/8196/7713
 
Rights Copyright (c) 2019 Shuting Liu
 

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