PERSUASIVE LANGUAGE IN ADVERTISEMENT DISCOURSES (BUSINESS ADVERTORIAL ANALYSIS)

ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture

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Field Value
 
Title PERSUASIVE LANGUAGE IN ADVERTISEMENT DISCOURSES (BUSINESS ADVERTORIAL ANALYSIS)
 
Creator Kubro, Rizkia Amirotul
Suyitno, Imam
 
Description The goal of this research is to determine the persuasive language in the business advertorial advertisements in online daily news which it has seen from persuasive language forms (included diction and expressions), persuasive techniques, and discourse structures. The design of the study is using a qualitative approach and used a content analysis study. The research findings indicate that persuasive language forms and persuasive techniques used to give profit, explain product competition, and establish product quality. Discourse structures in business advertorial advertisements have two major patterns, namely conventional and unconventional.
 
Publisher Jurusan Sastra Indonesia
 
Contributor
 
Date 2019-12-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal2.um.ac.id/index.php/jisllac/article/view/11337
 
Source ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture; Vol 3, No 2 (2019); 296-304
2597-7385
 
Language eng
 
Relation http://journal2.um.ac.id/index.php/jisllac/article/view/11337/4915
 
Rights Copyright (c) 2019 ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture
 

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