Distribuição de Valor por meio de Modelos de Negócios: uma Discussão Baseada na maior Empresa Brasileira do Setor de Construção Civil de Baixa Renda

Revista de Administração IMED

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Field Value
 
Title Distribuição de Valor por meio de Modelos de Negócios: uma Discussão Baseada na maior Empresa Brasileira do Setor de Construção Civil de Baixa Renda
Value Distribution through Business Models: A Discussion based on the Largest Brazilian Company in the Low-income Construction Industry
 
Creator Salum, Fabian Ariel
Coleta, Karina Garcia
de Sousa, Paulo Renato
 
Subject Modelos de Negócios; Setor da Construção Civil; Modelo VoC
Business Models; Construction Industry; Value of Choices’ Framework
 
Description Modelos de negócios expressam como as empresas estão organizadas para gerar valor para si e para seus stakeholders. A literatura indica falta de evidências que possa caracterizar a relação entre o modelo de negócio e a capacidade de criar e distribuir valor para as partes interessadas. O presente estudo discute essa relação em uma organização de grande porte que atua no segmento de construção civil de baixa renda, um segmento importante considerando o contexto econômico atual no Brasil e o déficit habitacional que o país enfrenta. A pesquisa empírica seguiu o método qualitativo de caso único. A análise de conteúdo das entrevistas detalhadas e dos dados secundários categorizados foi realizada no recurso NVivo. Os resultados indicam que o modelo de negócio analisado inclui práticas frequentes de distribuição de valor para as partes interessadas. Este estudo contribui, do ponto de vista teórico, para a compreensão do valor distribuído de uma maneira que vai além da criação de valor, e captura análises identificadas na literatura sobre modelos de negócios. Na prática, a pesquisa destaca a relevância da distribuição de valor por meio de práticas orientadas pelo modelo de negócio existente.
Business models (BMs) are expressions of how companies are organised to generate value for themselves and for their stakeholders. The literature indicates a lack of evidence that might characterise the relationship between the BM and the capacity for creating and distributing value to stakeholders. The study reported here discusses this relationship in a large-size organisation that operates in the low-income civil construction segment, which is a particularly important segment, considering the current economic context in Brazil and the housing deficit the country faces. The empirical research followed the single-case qualitative method. Content analysis of data derived from in-depth interviews and of categorised secondary data was conducted using the NVivo software application. Results indicate that the BM analysed includes frequent practices of value distribution to stakeholders. This study contributes, from a theoretical perspective, to the understanding of distributed value in a way that goes beyond value creation and captures analyses usually identified in the literature on BMs. In practice, the research highlights the relevance of value distribution by means of practices guided by the existing BM.
 
Publisher Complexo de Ensino Superior Meridional S.A.
 
Contributor

 
Date 2019-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://seer.imed.edu.br/index.php/raimed/article/view/3682
10.18256/2237-7956.2019.v9i2.3682
 
Source Revista de Administração IMED; v. 9, n. 2 (2019): Julho-Dezembro; 25-50
2237-7956
10.18256/2237-7956.2019.v9i2
 
Language eng
 
Relation https://seer.imed.edu.br/index.php/raimed/article/view/3682/2442
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Rights Direitos autorais 2019 Paulo Renato de Sousa
http://creativecommons.org/licenses/by-nc/4.0
 

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