From Tactical Media to Coded Activism: Techno-determinism and Strategic Fails in Media Uses by Brazilian Progressive Social Movements in Bolsonaro's Electoral Victory

Democratic Communiqué

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Field Value
 
Title From Tactical Media to Coded Activism: Techno-determinism and Strategic Fails in Media Uses by Brazilian Progressive Social Movements in Bolsonaro's Electoral Victory
 
Creator Figueiredo, Carlos
 
Description This paper analyzes the use of information and communication technologies (ICTs) by social movements in Brazil, especially during the 2018 presidential elections won by Far Right candidate Jair Bolsonaro. I argue that techno-deterministic behavior of Brazilian leftist groups contributed to Jair Bolsonaro's victory. A broader analysis of Brazilian crisis of hegemony is made to understand the context in which social movements and digital activists act. I also criticize the concept of tactical media from a Gramscian approach. Brazilian digital activists abandoned tactical use of social media made in June 2013’s demonstrations and acted guided from a techno-deterministic belief in ICT powers. That way, those activists end up letting their political actions follow an algorithmic logic that we call encoded activism.
 
Publisher Union for Democratic Communications
 
Date 2019-12-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journals.flvc.org/demcom/article/view/118970
 
Source Democratic Communiqué; Vol 28 No 2 (2019): Democratic Communiqué; 66-82
1555-8967
 
Language eng
 
Relation https://journals.flvc.org/demcom/article/view/118970/116872
 

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