Destination image from the tourist´s perspective

Turismo y Sociedad

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Field Value
 
Title Destination image from the tourist´s perspective
Imagen del destino desde la perspectiva del turista
 
Creator Castro Analuiza, Juan Carlos
Palacios Pérez, Jheimy Morelia
Plazarte Alomoto, Lauro Vladimiro
 
Subject Systematic review;
meta-analysis;
three continuous;
destination image
Revisión sistemática;
meta análisis;
tres continuos;
imagen del destino
 
Description The tourist destination image influences the perceived quality, satisfaction and experience of visitors’ holidays. The objective of the present study was to analyze the formation of the tourist destination image, through the systematic review of research reports which consider the combination of the three continuous bipolar elements. The meta-analysis was carried out based on previous studies in different fields such as leisure, hotel, tourism and marketing. The meta-analytic process of 46 articles was developed through the random analysis of their effects. It is emphasized that the continuum with the most representativeness in the target image is the common-unique element. It is shown that tourists make their decision to visit a place based on common functional and psychological characteristics and those unique and exclusive characteristics that a destination provides. Therefore, the results of the study contribute greatly to the management of destination marketing.
La imagen del destino turístico influye en la calidad percibida, la satisfacción y la experiencia de las vacaciones de los visitantes. El objetivo del estudio fue analizar la formación de dicha imagen mediante la revisión sistemática de informes de investigación que consideran la combinación de los tres continuos bipolares. Se llevó a cabo el meta análisis sobre la base de estudios previos en distintos campos, como ocio, hotelería, turismo y marketing. El proceso meta analítico de 46 artículos se desarrolló a partir del análisis de efectos aleatorios. Se destaca que el continuo con mayor representatividad en la imagen del destino es el común-único. Se demuestra que el turista toma su decisión de visita con base en características comunes funcionales, psicológicas y aquellas características únicas y exclusivas que proporciona un destino. Por lo tanto, los resultados del estudio aportan significativamente a la gestión del marketing de destino.
 
Publisher Facultad de Administración de Empresas Turísticas y Hoteleras
 
Date 2019-11-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
text/html
 
Identifier https://revistas.uexternado.edu.co/index.php/tursoc/article/view/6265
10.18601/01207555.n26.02
 
Source Turismo y Sociedad; Vol. 26 (2020): Enero-Junio; 45-66
Turismo y Sociedad; Vol 26 (2020): Enero-Junio; 45-66
Turismo y Sociedad; Vol. 26 (2020): Enero-Junio; 45-66
2346-206X
0120-7555
 
Language spa
 
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https://revistas.uexternado.edu.co/index.php/tursoc/article/view/6265/8190
https://revistas.uexternado.edu.co/index.php/tursoc/article/view/6265/8822
 
Rights Derechos de autor 2019 Juan Carlos Castro Analuiza, Jheimy Morelia Palacios Pérez, Lauro Vladimiro Plazarte Alomoto
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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