ANALISA KEPUTUSAN PEMILIHAN JURUSAN PERHOTELAN AKPAR BSI YOGYAKARTA SEBAGAI PERGURUAN TINGGI DI KOTA PARIWISATA YOGYAKARTA

Khasanah Ilmu : Jurnal Pariwisata dan Budaya

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Title ANALISA KEPUTUSAN PEMILIHAN JURUSAN PERHOTELAN AKPAR BSI YOGYAKARTA SEBAGAI PERGURUAN TINGGI DI KOTA PARIWISATA YOGYAKARTA
 
Creator Pradiatiningtyas, Diah
 
Description Recently in year 2012-2013, hotel and hospitality industry in Yogyakarta growth rapidly. Yogyakarta is one of most wanted tourist destination in the world makes this industry growth fast. Hospitality business is a service business that puts service and built to maintain the same image therefore with high growth rate hotels in Yogyakarta then the competition in higher education institution especially Hospitality Studies Program will will also be more stringent. AKPAR BSI Yogyakarta in one of higher education institution which have hospitality program. AKPAR BSI Yogyakarta is one of element who responsible in creating qualify of human resources in hospitality industry. The aims of this research was to contribute in developing human resources in hospitality industry, so from the intention in choosing higher education, the industry can contribute how to maintain quality of higher education in hospitality industry. There are five independent: interest, future opportunities, internal motivation, campus attribute, and image; and one dependent variableis decision. 119 students from AKPAR BSI Yogyakarta become respondents in this research, data analyses with linear reggression. The results shown interest, internal motivation, campus attribute, and image affects decision the future opportunities don’t affect decision.  
 
Publisher Universitas Bina Sarana Informatika
 
Date 2014-07-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://ejournal.bsi.ac.id/ejurnal/index.php/khasanah/article/view/453
10.31294/khi.v5i1.453
 
Source Khasanah Ilmu; Vol 5, No 1 (2014): Jurnal Khasanah Ilmu - Maret 2014
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya; Vol 5, No 1 (2014): Jurnal Khasanah Ilmu - Maret 2014
2655-5433
2087-0086
10.31294/khi.v5i1
 
Language eng
 
Relation https://ejournal.bsi.ac.id/ejurnal/index.php/khasanah/article/view/453/346
 
Rights ##submission.copyrightStatement##
 

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