Pengaruh Electronic Word Of Mouth Terhadap Keputusan Berkunjung Di Sindu Kusuma Edupark

Khasanah Ilmu : Jurnal Pariwisata dan Budaya

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Title Pengaruh Electronic Word Of Mouth Terhadap Keputusan Berkunjung Di Sindu Kusuma Edupark
 
Creator Susilawati - STP AMPTA, Heni
 
Description Abstract - This research aims to investigate (1) the influence of electronic word of mouth on the visitors’ decisions in visiting Sindu Kusuma Edupark, (2) the most influencing dimension of electronic word of mouth on the visitors’ decisions in visiting Sindu Kusuma Edupark. This research was a quantitative research. The population of this research was the visitors of Sindu Kusuma Edupark. The sample of this research was 100 respondens who were taken from the population by applying judgemental sampling technique. Furthermore, this research showed that (1) electronic word of mouth positively and significanly influenced the visitors’ decisions in visiting Sindu Kusuma Park, (2) Concern for other consumer was not the dimension that influenced the visitors’ decision but the extraversion/positive self enhancement which had the influence on the visitors’ decisions in visiting Sindu Kusuma Edupark.Keywords: Electronic Word of Mouth and visiting decisionAbstrak - Penelitian ini bertujuan untuk mengetahui (1) pengaruh kata elektronik dari mulut ke mulut terhadap keputusan pengunjung dalam mengunjungi Sindu Kusuma Edupark, (2) dimensi elektronik kata mulut yang paling berpengaruh terhadap keputusan pengunjung dalam mengunjungi Sindu Kusuma Edupark. Penelitian ini merupakan penelitian kuantitatif. Populasi penelitian ini adalah pengunjung Sindu Kusuma Edupark. Sampel penelitian ini adalah 100 responden yang diambil dari populasi dengan teknik judgmental sampling. Selanjutnya, penelitian ini menunjukkan bahwa (1) kata elektronik dari mulut ke mulut secara positif dan signifikan mempengaruhi keputusan pengunjung dalam mengunjungi Taman Sindu Kusuma, (2) Kepedulian konsumen lainnya bukanlah dimensi yang mempengaruhi keputusan pengunjung namun ekstraversi/peningkatan pandangan positif yang berpengaruh terhadap keputusan para pengunjung dalam mengunjungi Sindu Kusuma Edupark.Kata Kunci : Electronic Word of Mouth, keputusan berkunjung
 
Publisher Universitas Bina Sarana Informatika
 
Contributor
 
Date 2017-09-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://ejournal.bsi.ac.id/ejurnal/index.php/khasanah/article/view/2297
10.31294/khi.v8i2.2297
 
Source Khasanah Ilmu; Vol 8, No 2 (2017): Jurnal Khasanah Ilmu - September 2017
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya; Vol 8, No 2 (2017): Jurnal Khasanah Ilmu - September 2017
2655-5433
2087-0086
10.31294/khi.v8i2
 
Language eng
 
Relation https://ejournal.bsi.ac.id/ejurnal/index.php/khasanah/article/view/2297/1714
 
Rights ##submission.copyrightStatement##
 

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