Analisa Buying Behavior Pada Online Travel Agent

Khasanah Ilmu : Jurnal Pariwisata dan Budaya

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Field Value
 
Title Analisa Buying Behavior Pada Online Travel Agent
 
Creator - AMIK BSI Bandung, Diah Pradiatiningtyas
 
Description Abstract-The growingof technology impacton the world oftravel, especially travel agents.Onlinetravel agentspopping upreplacing offline travel agents. Surely online travel agent service userhas a pattern of buying behavio rthat should beinve stigated. This studytried to determine the role of hedonic shopping value, shopping lifestyle, positive emotion an dimpulse buyingin shaping buying behavior, thusexpected to travel agent online companie scan develop promotions based onpurchasing patternsof consumers.The study was conductedqualitatively by observation of30 active membersof online travel agents, the datais processed descriptively. The results obtained are hedonic shopping value, shopping lifestyle, positive emotionand impulse buying forminga complexof consumer purchasing patterns, variety andgradually become shabitua lbehaviorin using the onlines ervices oftravel agents.Keyword: Online travel agent, buying behavior, konsumen, online Abstrak-The impacton teknologi growingof dunia oftravel, terutama perjalanan agents.Onlinetravel agentspopping upreplacingofflinetravel agentservice wisata agents.Surelyonline userhas pola ofbuying behaviorthat harus beinvestigated. Ini studytried todetermine peran ofhedonicshopping nilai, shoppinglifestyle, positiveemotionandimpulse perilaku buyingin shapingbuying, thusexpected totravelagentonline companiescandevelop promotionsbased onpurchasing patternsof consumers.The penelitian adalah conductedqualitatively byobservation agen membersof of30active onlinetravel, yang datais processeddescriptively. Hasil yang diperoleh nilai arehedonicshopping, shoppinglifestyle, buyingforminga positiveemotionandimpulse complexof pola consumerpurchasing, berbagai andgradually becomeshabitualbehaviorin Menggunakanalat onlineservices oftravel agen. Kata Kunci: agen perjalanan online, perilaku membeli, KONSUMEN, secara online
 
Publisher Universitas Bina Sarana Informatika
 
Date 2015-12-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://ejournal.bsi.ac.id/ejurnal/index.php/khasanah/article/view/460
10.31294/khi.v6i2.460
 
Source Khasanah Ilmu; Vol 6, No 2 (2015): Jurnal Khasanah Ilmu - September 2015
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya; Vol 6, No 2 (2015): Jurnal Khasanah Ilmu - September 2015
2655-5433
2087-0086
10.31294/khi.v6i2
 
Language eng
 
Relation https://ejournal.bsi.ac.id/ejurnal/index.php/khasanah/article/view/460/353
 
Rights ##submission.copyrightStatement##
 

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