Creative Content Marketing In Scientific Publication Management In Industrial Era 4.0

Aptisi Transactions on Management (ATM)

View Publication Info
 
 
Field Value
 
Title Creative Content Marketing In Scientific Publication Management In Industrial Era 4.0
 
Creator Rahardja, Untung
Lutfiani, Ninda
Amelia, Sindy
 
Description Industry 4.0 is a development trend of intelligent industries where all use of sophisticated equipment and are influenced by technological factors that are developing at this time. The emergence of industry 4.0 affects all aspects of the field including the field of marketing. Marketing is a marketing technique or introducing a product to the public to attract a lot of people. The role of Creative Content is needed in the publication of scientific papers in Industry 4.0. Creative Content can facilitate writers to publish scientific work. Social media is a medium for media creative content in scientific publications. However, the management of online scientific publications or e-journals is still of little use. To achieve Creative Content in scientific publications the need to conduct research or research to find out and obtain information about the role of creative content in scientific publications. The method used in the research is literature study, design, and mind map. Doing research / research is not just going to a place but looking for data in a journal is also needed. This study aims to determine the importance of digital content to improve the dissemination of information on publication management or e-journal in its application within the scope of APTISI Transactions on Management (ATM) journals that have been published online. It can be concluded that the role of creative content in scientific publications is very important, especially in the face of the industrial era 4.0.
 
Keywords: Industry 4.0, ATM, Marketing.
 
Publisher iLearning Journal Center (iJC)
 
Date 2019-08-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel Peer-review
 
Format application/pdf
 
Identifier http://ijc.ilearning.co/index.php/ATM/article/view/991
10.33050/atm.v3i2.991
 
Source Aptisi Transactions on Management (ATM); Vol 3 No 2 (2019): ATM (APTISI Transactions on Management); 168-178
Aptisi Transactions on Management (ATM); Vol 3 No 2 (2019): ATM (APTISI Transactions on Management); 168-178
2622-6804
2622-6812
10.33050/atm.v3i2
 
Language eng
 
Relation http://ijc.ilearning.co/index.php/ATM/article/view/991/232
 
Rights Hak Cipta (c) 2019 Aptisi Transactions on Management (ATM)
 

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