Pengaruh promosi penjualan dan brand knowledge terhadap minat beli sepeda motor Yamaha

Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Field Value
 
Title Pengaruh promosi penjualan dan brand knowledge terhadap minat beli sepeda motor Yamaha
 
Creator Tun Ganyang, Machmed
 
Description This research aim to determine the effect  of sales promotion and brand knowledge on purchase intention of Yamaha  motorcycles. This research used quantitative approach  and use survey to collect data from 100 respondents who rided Yamaha motorcycles. The sample technique used is purposive sampling. Questionnaire was used for measuring respondent’s response, which  was distributed through Google Form to respondents. Analysis of the data use hypothesis testt ( t-test). The result of this research indicates that sales promotion has an effect significantly on  purchase intention and brand knowledge has an effect significanly on purchase intention.
 
Publisher Lembaga Pengembangan Manajemen dan Publikasi Imperium
 
Date 2019-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/62
10.36407/jmsab.v2i1.62
 
Source Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 71 - 80
2655-237X
 
Language eng
 
Relation https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/62/30
 
Rights Copyright (c) 2019 Jurnal Manajemen Strategi dan Aplikasi Bisnis
http://creativecommons.org/licenses/by-nc/4.0/
 

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