Pengaruh sales promotion terhadap impulse buying konsumen

Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Field Value
 
Title Pengaruh sales promotion terhadap impulse buying konsumen
 
Creator Zahara, Rita
 
Description This research is conducted to analyze the influence of sales promotion on impulsive buying  at ABC Hypermarket in East Jakarta. The aims of this research is also to know the sales promotion that influence the impulse buying, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45  consumers at ABC Hypermarket in East Jakarta. The sistematic sampling is used as sampling technique. Data are analyzed by qualitative analysis and correlation regresion analysis. The analysis confirms that there are influences of sales promotion on impulse buying at ABC Hypermarket in West Jakarta.  That is, if  sales promotion is carefully done, it will increase impulse buying
 
Publisher Lembaga Pengembangan Manajemen dan Publikasi Imperium
 
Date 2019-02-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/46
10.36407/jmsab.v2i1.46
 
Source Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 39 - 44
2655-237X
 
Language eng
 
Relation https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/46/14
 
Rights Copyright (c) 2019 Jurnal Manajemen Strategi dan Aplikasi Bisnis
http://creativecommons.org/licenses/by-nc/4.0/
 

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