Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ
Jurnal Manajemen Strategi dan Aplikasi Bisnis
View Publication Info| Field | Value | |
| Title |
Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ
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| Creator |
Ermalina, Ermalina
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| Description |
This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.
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| Publisher |
Lembaga Pengembangan Manajemen dan Publikasi Imperium
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| Date |
2019-02-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/45
10.36407/jmsab.v2i1.45 |
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| Source |
Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 2 No 1 (2019); 31 - 38
2655-237X |
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| Language |
eng
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| Relation |
https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/45/13
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| Rights |
Copyright (c) 2019 Jurnal Manajemen Strategi dan Aplikasi Bisnis
http://creativecommons.org/licenses/by-nc/4.0/ |
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