ANALISIS STRATEGI PEMASARAN JERUK PASAMAN

JEBI (Jurnal Ekonomi dan Bisnis Islam)

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Field Value
 
Title ANALISIS STRATEGI PEMASARAN JERUK PASAMAN
 
Creator IRSADUNAS, IRSADUNAS
MORISTA, PINO
 
Subject Economy and Business
Analysis, Marketing Strategy, SWOT
 
Description This study aims to determine the strategies that should be carried out by Labuh Lurus II Farmers Group in carrying out their business by considering the internal and external conditions faced by the group. This research is a type of qualitative descriptive research. The subject of this research was Labuh Lurus II Farmer Group, Pasaman Subdistrict. Data sources are primary and secondary data. Collecting research data through documentation and interview methods. The results showed that the strengths were 1.95 and weakness 1.70 while the opportunity value was 1.80 and treats were 1.65. Then the suggested strategy is to be implemented by Labuh Lurus II Farmer Group, which is to support aggressive strategy policies by: 1) Filling and increasing available market opportunities and maintaining them by doing good promotion, 2) Utilizing technological advances for product development, 3) increasing product quality.
 
Publisher Universitas Islam Negeri Imam Bonjol Padang
 
Contributor
 
Date 2019-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/jebi/article/view/223
 
Source JEBI (Jurnal Ekonomi dan Bisnis Islam); Vol 4, No 1 (2019): Januari - Juni 2019; 109-120
2528-4274
2528-4266
 
Language ind
 
Relation http://journal.febi.uinib.ac.id/index.php/jebi/article/view/223/246
http://journal.febi.uinib.ac.id/index.php/jebi/article/downloadSuppFile/223/ANALISIS%20STRATEGI%20PEMASARAN%20JERUK%20PASAMAN
 
Rights Copyright (c) 2019 JEBI (Jurnal Ekonomi dan Bisnis Islam)
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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