Development Of The Customer Assessment Method: WEB-Page Performance Quality

Scholedge International Journal of Multidisciplinary & Allied Studies

View Publication Info
 
 
Field Value
 
Title Development Of The Customer Assessment Method: WEB-Page Performance Quality
 
Creator B. M., Aliyeva; Faculty of Turkish World of Business Administration, Economy and Business Administration, Azerbaijan State University of Economics / UNEC, Baku,
 
Subject
Customer activity, customers database, customer value vector, customer value matrix, attitude alphabet, natural separators, customer value

 
Description The article outlines the method of determining the final value assigned by different users and customers to the performance quality of the Web page engaging in advertising and marketing activities. For this purpose, the database structure of customers (Customer Data Base (CDB)) addressing the Web page and evaluating its performance by various means has been developed.Some sources to be used by customers have been analyzed to assess the activity of the Web page. The methods have been provided to formulate numerical value from the linguistic values given in the text-based sources and customer activity. Customer value matrix (CVM)was formed based on the values given by different customers.  Finally, customer values for Web page were assigned by using weight ratios of various sources and customers.
 
Publisher SCHOLEDGE Publishing
 
Contributor
 
Date 2019-09-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier https://thescholedge.org/index.php/sijmas/article/view/569
 
Source Scholedge International Journal of Multidisciplinary & Allied Studies ISSN 2394-336X; Vol 6, No 6 (2019); 53-60
2394-336X
 
Language eng
 
Relation https://thescholedge.org/index.php/sijmas/article/view/569/535
 
Coverage


 
Rights Copyright (c) 2019 Scholedge International Journal of Multidisciplinary & Allied Studies ISSN 2394-336X
http://creativecommons.org/licenses/by-nc/4.0
 

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