Analisa Pengukuran Kinerja Perusahaan PT. BCV dengan Menggunakan Konsep Balanced Scorecard

International Journal of Education, Science, Technology, and Engineering (IJESTE)

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Title Analisa Pengukuran Kinerja Perusahaan PT. BCV dengan Menggunakan Konsep Balanced Scorecard
Creator Pratiwi Syair
Alamsyah, Nanang
Bora, Ansyar
Subject Balanced Scorecard
Key Performance Indicator
Analytic Hierarchy Process
Description Analysis of Company Performance Measurement PT. BCV by Using the Balanced Scorecard Concept
In order to achieve increased marketing and revenue in PT BCV, the company must make improvements by measuring the performance. The CIPP model is used to complete this study with Input study in the form of company statement, corporate strategy and target and realization of each KPI. Determination of KPI authors use the interview method to each head of the field and manager in charge of determining the KPI which will be weighted by using the decision support concept that is Analitycal Hierarchy Process (AHP). KPI performance calculation is done by comparing the targets and realization. Of the 32 strategies that give each head of the field, only 15 are selected by the manager as KPI. The weighting result of each perspective is on the customer perspective of 0.5476, Learning & Growth of 0.2559, Internal Business Process of 0.1448 and financial of 0.0517. The calculation results of overall KPI score of 0.5017 in the traffic light into the category of red color which means the performance of cable TV companies are positioned very low. Suggestions given for evaluation are Customer Perspective and Internal Business Process Perspective.
Dalam rangka mencapai peningkatan pemasaran dan pendapatan di PT BCV, perusahaan harus melakukan perbaikan dengan melakukan pengukuran kinerja. Model CIPP digunakan untuk menyelesaikan studi ini dengan studi Input dalam bentuk pernyataan perusahaan, strategi perusahaan dan target dan realisasi masing-masing KPI. Penentuan KPI penulis menggunakan metode wawancara kepada setiap kepala bidang dan manager bertugas menentukan KPI yang akan dilakukan pembobotan dengan menggunakan konsep pendukung keputusan yaitu AHP. Perhitungan kinerja KPI dilakukan dengan membandingkan target dan realisasi. Dari 32 strategi yang berikan setiap kepala bidang, hanya 15 yang dipilih oleh manager sebagai KPI. Hasil pembobotan setiap perspektif yaitu pada perspektif pelanggan sebesar 0,5476, perspektif Pembelajaran & Pertumbuhan sebesar 0,2559, perspektif Proses Bisnis Internal sebesar 0,1448 dan perspektif keuangan sebesar 0,0517. Hasil perhitungan skor KPI secara keseluruhan sebesar 0,0517 dan dalam lalu lintas masuk ke dalam katagori warna merah yang berarti kinerja perusahaan TV kabel berada diposisi yang sangat rendah. Saran yang diberikan untuk dilakukan evaluasi yaitu Perspektif Pelanggan dan Perspektif Proses Bisnis Internal.
Publisher Lamintang Education & Training Centre
Date 2019-06-07
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source International Journal of Education, Science, Technology, and Engineering; Vol 2 No 1 (2019); 1 - 11
Language eng
Rights Copyright (c) 2019 International Journal of Education, Science, Technology, and Engineering

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