ANALISIS PENGARUH STORE ATMOSPHERE DAN FOOD QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WARAK KOFFIE PURWOKERTO

Jurnal Ilmiah Akuntansi dan Keuangan

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Title ANALISIS PENGARUH STORE ATMOSPHERE DAN FOOD QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WARAK KOFFIE PURWOKERTO
 
Creator Susilowati, Ika
 
Description Consumer purchasing decisions is important to note because this will certainly be a consideration for the customer to make a purchase. This research aims to analyze the influence of Store Atmosphere and food quality against consumer purchasing decisions. The respondents in this study was consumers Warak Koffie taken as many as 126 people with gender composition of 114 men and women of those 12 people. The results showed that store atmosphere and food quality together gave significant influence towards purchasing decisions.Keywords : Consumer purchasing decisions, Store Atmosphere, Food Quality
 
Publisher P4M STIE Putra Bangsa
 
Date 2018-11-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.stieputrabangsa.ac.id/index.php/jiak/article/view/275
10.32639/jiak.v7i2.275
 
Source Jurnal Ilmiah Akuntansi dan Keuangan; Vol 7 No 2 (2018): JIAK; 69-76
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan; Vol 7 No 2 (2018): JIAK; 69-76
2580-510X
2548-9453
 
Language eng
 
Relation http://journal.stieputrabangsa.ac.id/index.php/jiak/article/view/275/186
 
Rights Copyright (c) 2018 Jurnal Ilmiah Akuntansi dan Keuangan
 

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