Digital Technology And The Real Estate Industry

Sinergi : Jurnal Ilmiah Ilmu Manajemen

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Field Value
Title Digital Technology And The Real Estate Industry
Creator Lizam, Mohd
Digital technologies; Proptech; disruptive innovation; real estate
Description This paper briefly summarises the extent of the technological impact on the real estate industry, in particular, digital technology. As real estate industry is naturally characterized by several disadvantages in comparison to other industry, understanding the impact of digital technology is crucial to the industry on whether this technology will distrust the industry or complement the business process. The emergence of PropTech start-ups has made the industry players to re-evaluate its organisational strategy to align the business process to a possible threat to the present business model. Prior studies suggest that PropTech comes in there waves in which each wave is characterized by the respective period advancement in digital technology. Several studies also indicate that digital technology may not entirely disrupt the industry but do have a significant potential to act as a complement to the industry in improving its productivity and efficiency.
Publisher Economic and Bussiness Faculty, Dr Soetomo University
Date 2019-09-13
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Sinergi : Jurnal Ilmiah Ilmu Manajemen; Vol 9, No 2 (2019)
Language eng

Rights Copyright (c) 2019 Sinergi : Jurnal Ilmiah Ilmu Manajemen

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