ANALISIS STRATEGI BISNIS KUMIS KUCING KERING PT POROS NUSANTARA UTAMA JAWA BARAT

Forum Agribisnis (Agribusiness Forum)

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Field Value
 
Title ANALISIS STRATEGI BISNIS KUMIS KUCING KERING PT POROS NUSANTARA UTAMA JAWA BARAT
 
Creator Wiranthi, Puspi Eko
Firmansyah, Iman
 
Description Poros Nusantara Utama Ltd (PT PNU) is one of the companies that sell herbal products. The company has partnership agreement with local farmers group of Gede Pangrango and Halimun Salak National Parks. In 2009, the company received organic certification for dried kidney tea/java tea (Ortoshiphon stamineus) though it has no effect to its trade. The purposes of the research are: 1) to identify internal and external factors of PT PNU, 2) to formulate marketing strategy for dried java tea, 3) to compose the priority of marketing strategies. The methods are IE, SWOT and QSP. IE matrix shows PT PNU is on hold and maintain where the strategies are market penetration and product development. SWOT matrix shows eight strategies where based on QSP, the first priority is to maintain product quality.
 
Publisher Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University
 
Date 2012-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ipb.ac.id/index.php/fagb/article/view/8883
10.29244/fagb.2.2.161-174
 
Source Forum Agribisnis : Agribusiness Forum; Vol. 2 No. 2 (2012): FA Vol 2 No 2 September 2012; 161-174
Forum Agribisnis; Vol 2 No 2 (2012): FA Vol 2 No 2 September 2012; 161-174
2656-4599
2252-5491
 
Language eng
 
Relation http://journal.ipb.ac.id/index.php/fagb/article/view/8883/6953
 

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