ANALISIS PEMASARAN IKAN KOI (KASUS DI DESA BABAKAN, KECAMATAN CISEENG, KABUPATEN BOGOR)

Forum Agribisnis (Agribusiness Forum)

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Title ANALISIS PEMASARAN IKAN KOI (KASUS DI DESA BABAKAN, KECAMATAN CISEENG, KABUPATEN BOGOR)
 
Creator Elvin, Elvin
Priatna, Wahyu Budi
 
Description Koi is a prospective fishery commodity that make a positive contribution to Indonesia National GDP. Subdistrict Ciseeng especially in Babakan Village became one of the areas that make a positive contribution because there is a koi farmers, but has a different price level koi farmers with the consumer level. The purpose of this research is to analyze the institution, functioning, marketing channels and efficiency of marketing channels koi. Methods of data collection using purposive sampling to farmers and marketing agencies using snowball sampling. The results showed marketing agencies involved include farmers, village merchants, merchant shops and suppliers with functions exchange, physical and facility in nine koi marketing channels in Babakan Village. The efficiency of marketing channels occurs in channels VII because it has a lower marketing margins, the farmer's share is higher and the ratio of benefits to costs relatively with sales volume 210 tail.
 
Publisher Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University
 
Date 2018-07-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ipb.ac.id/index.php/fagb/article/view/22204
10.29244/fagb.8.1.97-116
 
Source Forum Agribisnis : Agribusiness Forum; Vol. 8 No. 1 (2018): FA VOL 8 NO 1 MARET 2018; 97-116
Forum Agribisnis; Vol 8 No 1 (2018): FA VOL 8 NO 1 MARET 2018; 97-116
2656-4599
2252-5491
 
Language eng
 
Relation http://journal.ipb.ac.id/index.php/fagb/article/view/22204/14799
 
Rights Copyright (c) 2018 Forum Agribisnis
 

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