ANALISIS PEMASARAN NENAS PALEMBANG (KASUS: DESA PAYA BESAR, KECAMATAN PAYARAMAN, KABUPATEN OGAN ILIR, PROVINSI SUMATERA SELATAN)

Forum Agribisnis (Agribusiness Forum)

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Title ANALISIS PEMASARAN NENAS PALEMBANG (KASUS: DESA PAYA BESAR, KECAMATAN PAYARAMAN, KABUPATEN OGAN ILIR, PROVINSI SUMATERA SELATAN)
 
Creator Herawati, Herawati
Rifin, Amzul
 
Description Pineapple is one of the commodities that make a significant contribution to the Gross National Product (GDP) Indonesian horticulture. South Sumatra is one of the provinces that have a high volume of pineapple production. Pineapple production center is located in Ogan Ilir regency. There are problems in the marketing of pineapples that affect farmers' income. The problem is the high margin difference between farmers and consumers. Therefore, this study aimed to analyze marketing system of pineapples in Paya Besar sub regency. This study used structural approach, conduct approach and market performance. Based on the analysis, there are three channels of pineapple marketing in Paya Besar sub regency. Every channel has different marketing areas. The third channel is more efficient than the other channels. These channel involves farmers, traders village, local wholesalers, and foreign wholesalers. The third channel has the smallest margin, the largest farmer's share and the most equitable spread of benefit cost ratio. In addition, sales volume pineapple third channel is the highest volume and most widely used by farmers.
 
Publisher Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University
 
Date 2013-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ipb.ac.id/index.php/fagb/article/view/17155
10.29244/fagb.3.2.147-160
 
Source Forum Agribisnis : Agribusiness Forum; Vol. 3 No. 2 (2013): FA Vol 3 No 2 September 2013; 147-160
Forum Agribisnis; Vol 3 No 2 (2013): FA Vol 3 No 2 September 2013; 147-160
2656-4599
2252-5491
 
Language eng
 
Relation http://journal.ipb.ac.id/index.php/fagb/article/view/17155/12426
 
Rights Copyright (c) 2017 Forum Agribisnis
 

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