Berkala Ilmiah AGRIDEVINA : Vol 5 No 2 , Desember 2016 107 Laurensius, Setyo Parsudi dan Effi Damaijati : Strategi Pemasaran... STRATEGI PEMASARAN PRODUK PESTISIDA DALAM MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS DI PT. PRATAMA SUMBER MILINDO S
Berkala Ilmiah AGRIDEVINA
View Publication Info| Field | Value | |
| Title |
Berkala Ilmiah AGRIDEVINA : Vol 5 No 2 , Desember 2016 107 Laurensius, Setyo Parsudi dan Effi Damaijati : Strategi Pemasaran... STRATEGI PEMASARAN PRODUK PESTISIDA DALAM MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS DI PT. PRATAMA SUMBER MILINDO S
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| Creator |
Kiswandojo, Laurensius Yus Putradewa
Parsudi, Setyo Damaijati, Effi |
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| Description |
This study aims to identify the characteristics ofthe PT. Primary Source Milindo Surabaya, Analyzing internaland external factors anything that can be strengths andweaknesses, opportunities and threatsin a pesticide productmarketing efforts at PT. Primary Source Milindo Surabaya,Determining the most effective marketing strategies that canbe applied to the PT. Primary Source Milindo Surabaya. Theanalytical method used is descriptive and qualitativeanalysis, EFE matrix, IFE matrix, and SWOT Matrix. Theresults of this study indicate that alternative marketingstrategies are, among others, maintain the quality ofproducts marketed, guidance and planning for employees tobe able to perform organizational tasks effectively andefficiently, maintaining a good relationship with the seller orretailer, increased sales by market segment geographictarget market, and by distribution channels are short, provideproducts according to customer requirements, especially ineachseason,improvingsalespromotionthroughparticipating in various kinds of exhibitions organized by theCity Government of Surabaya, use the internet with alwaysup to date information, increase sales volume, providing bestservices to consumers so that consumers trust and loyal topesticide products being marketed, to extend the contractperiod PT. Primary Source Milindo Surabaya with the retailerKeywords: Pesticide Products, Alternative Marketing Strategis
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| Publisher |
UPN VETERAN JAWA TIMUR
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| Contributor |
—
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| Date |
2017-07-04
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://ejournal.upnjatim.ac.id/index.php/sear/article/view/819
10.33005/adv.v5i2.819 |
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| Source |
Berkala Ilmiah AGRIDEVINA; Vol 5, No 2 (2016): Berkala Ilmiah Agribisnis Agridevina
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| Language |
en
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| Rights |
Agridevina is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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