Berkala Ilmiah AGRIDEVINA : Vol 5 No 2 , Desember 2016 107 Laurensius, Setyo Parsudi dan Effi Damaijati : Strategi Pemasaran... STRATEGI PEMASARAN PRODUK PESTISIDA DALAM MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS DI PT. PRATAMA SUMBER MILINDO S

Berkala Ilmiah AGRIDEVINA

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Title Berkala Ilmiah AGRIDEVINA : Vol 5 No 2 , Desember 2016 107 Laurensius, Setyo Parsudi dan Effi Damaijati : Strategi Pemasaran... STRATEGI PEMASARAN PRODUK PESTISIDA DALAM MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS DI PT. PRATAMA SUMBER MILINDO S
 
Creator Kiswandojo, Laurensius Yus Putradewa
Parsudi, Setyo
Damaijati, Effi
 
Description This study aims to identify the characteristics ofthe PT. Primary Source Milindo Surabaya, Analyzing internaland external factors anything that can be strengths andweaknesses, opportunities and threatsin a pesticide productmarketing efforts at PT. Primary Source Milindo Surabaya,Determining the most effective marketing strategies that canbe applied to the PT. Primary Source Milindo Surabaya. Theanalytical method used is descriptive and qualitativeanalysis, EFE matrix, IFE matrix, and SWOT Matrix. Theresults of this study indicate that alternative marketingstrategies are, among others, maintain the quality ofproducts marketed, guidance and planning for employees tobe able to perform organizational tasks effectively andefficiently, maintaining a good relationship with the seller orretailer, increased sales by market segment geographictarget market, and by distribution channels are short, provideproducts according to customer requirements, especially ineachseason,improvingsalespromotionthroughparticipating in various kinds of exhibitions organized by theCity Government of Surabaya, use the internet with alwaysup to date information, increase sales volume, providing bestservices to consumers so that consumers trust and loyal topesticide products being marketed, to extend the contractperiod PT. Primary Source Milindo Surabaya with the retailerKeywords: Pesticide Products, Alternative Marketing Strategis
 
Publisher UPN VETERAN JAWA TIMUR
 
Contributor
 
Date 2017-07-04
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.upnjatim.ac.id/index.php/sear/article/view/819
10.33005/adv.v5i2.819
 
Source Berkala Ilmiah AGRIDEVINA; Vol 5, No 2 (2016): Berkala Ilmiah Agribisnis Agridevina
 
Language en
 
Rights Agridevina is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
 

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