Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Pelanggan Jasa Transportasi Ojek

IJCIT - Indonesian Journal on Computer and Information Technology

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Field Value
 
Title Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Pelanggan Jasa Transportasi Ojek
 
Creator Rezki, Muhammad
Sukmawati, Linda
Elbiansyah, Elbiansyah
Riyana, Dwiza
 
Subject
 
Description AbstrakMasyarakat  kini dihadapkan pada beberapa pilihan ojek online dengan penawaran yang menarik dalam mendukung aktivitasnya. Persaingan ojek online yang semakin marak menyebabkan kualitas pelayanan terbaik menjadi salah satu faktor pembentuk loyalitas. Pelanggan grab yang menilai kualitas pelayanan Grab memuaskan memiliki kualitas lebih tinggi.Penelitian ini bertujuan untuk melihat pengaruh kualitas pelayanan terhadap kepuasan pelanggan  ojek online Grab. Rancangan penelitian ini adalah kuantitatif non-eksperimental, dengan teknik pengambilan sampel non-probability sampling berjenis insidental sampling. Sampel dalam penelitian ini adalah 100 pengguna Grab yang beraktifitas di Pontianak. Dari hasil penelitian yang telah dilakukan dapat diketahui bahwa variabel kualitas layanan (X1) mempunyai pengaruh yang signifikan secara parsial terhadap variabel terikat yaitu kepuasan pelanggan (Y) jasa transportasi ojek online Grab di Pontianak. Variabel harga (X2) mempunyai pengaruh yang signifikan secara parsial terhadap variabel terikat yaitu kepuasan pelanggan (Y) jasa transportasi ojek online Grab di Pontianak. Dan variabel harga (X2) memiliki pengaruh yang lebih dominan. Kata Kunci: kualitas pelayanan, harga, pengguna grab AbstractThe community is now faced with a number of online motorcycle taxi options with attractive offers to support their activities. The increasingly widespread competition of online motorcycle taxi causes the best service quality to be one of the factors forming loyalty. Grab customers who value the quality of grab service satisfactorily have higher quality. This study aims to see the effect of service quality on satisfaction of online Grab motorcycle taxi customers. The design of this study is quantitative non-experimental, with non-probability sampling techniques of incidental sampling type. The sample in this study were 100 Grab users who were active in Pontianak. From the results of the research that has been done, it can be seen that the service quality variable (X1) has a partially significant influence on the dependent variable namely customer satisfaction (Y) online Grab motorcycle transportation services in Pontianak. The price variable (X2) has a partially significant influence on the dependent variable namely customer satisfaction (Y) online Grab motorcycle transportation services in Pontianak. And the price variable (X2) has a more dominant influence. Keywords: service quality, price, grab users
 
Publisher LPPM Universitas Bina Sarana Informatika
 
Contributor
 
Date 2019-06-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://ejournal.bsi.ac.id/ejurnal/index.php/ijcit/article/view/5020
10.31294/ijcit.v4i1.5020
 
Source IJCIT; Vol 4, No 1 (2019): IJCIT Mei 2019
IJCIT (Indonesian Journal on Computer and Information Technology); Vol 4, No 1 (2019): IJCIT Mei 2019
2549-7421
2527-449X
10.31294/ijcit.v4i1
 
Language ind
 
Relation https://ejournal.bsi.ac.id/ejurnal/index.php/ijcit/article/view/5020/pdf_1
 
Rights ##submission.copyrightStatement##
http://creativecommons.org/licenses/by/4.0
 

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