A Logit Model to explain Tourism Entrepreneurs’ Support for Tourism: Case Study for the island of Mauritius

Ara: Journal of Tourism Research

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Title A Logit Model to explain Tourism Entrepreneurs’ Support for Tourism: Case Study for the island of Mauritius
Un modelo Logit para el apoyo de los empresarios en el turismo: estudio de caso para la isla de Mauricio
 
Creator Gowreesunkar, Vanessa
Hugues, Seraphin
Zaman, Mustafeed
 
Subject Tourism; Entrepreneurship; Impacts; Logit Model; Mauritius
Turismo; Emprendimiento; Impactos; Modelo Logit; Islas Mauricio
 
Description There is growing evidence that tourism entrepreneurs not only contribute in the socio-economic development of a nation but also in the overall attractiveness of a destination. In fact, numerous studies on the topic have led researchers to conclude that local entrepreneurs are important stakeholders and their supportiveness and/or non-supportiveness has a considerable impact on overall tourism development of a nation. Mauritius, as a small beach destination, is not exempt from this phenomenon. The island, which is popular for its sea, sun and sand, is dependent on its tourism enterprises to promote local resources and sustain tourism businesses. As a result, understanding the exact factors that account for local entrepreneurs’ support and/or non-support for tourism is important, failing which it might be difficult to develop tourism in a sustainable and socially compatible manner. At present, there is a dearth of research in the field of tourism entrepreneurship in Mauritius whereas this sector continues to be an important pillar of the local tourism industry. To address this knowledge gap, the present study analyses local entrepreneurs’ support for tourism development in a specific region of Mauritius. Methodologically, the study takes place using the mixed mode. The quantitative part of the study related to the administration of questionnaires and these were followed by the development of a hypotheses meant to be tested in a logistic regression model. The qualitative data was derived from semi-structured interviews conducted with formal and informal tourism entrepreneurs. The findings culminate into a Logit Model which statistically explains the factors that account for entrepreneurs’ supportiveness towards tourism. The uniqueness of this study lies in the fact that it is the first to propose a Logit Model on local entrepreneurs’ support for tourism development. Findings derived from the study generate important information on factors motivating entrepreneurs to support tourism and are helpful to tourism planners and promoters as well as policy makers. The study winds up with some discussions and proposes avenues for future research.
Cada vez existen más evidencias de que el emprendimiento en el sector turístico no solo contribuye al desarrollo socioeconómico de un país, sino también al atractivo general de un destino. De hecho, numerosos estudios sobre el tema han llevado a los investigadores a concluir que los emprendedores locales son una parte importante y que su apoyo y/o la falta de apoyo tienen un impacto considerable en el desarrollo turístico general de un país. Mauricio, como pequeño destino de sol y playa, no está exento de este fenómeno. La isla, que es conocida por su mar, sol y arena, depende de las empresas turísticas para promover los recursos locales y mantener los negocios turísticos. Como consecuencia, comprender cuales son los factores exactos que explican el apoyo de los emprendedores locales y/o la falta de apoyo en turismo es importante, ya que sin ello el desarrollo turístico social y sostenible puede ser difícil. Hasta la actualidad, la investigación sobre emprendiduría en el sector turístico en Mauricio ha recibido poco atención, a pesar de ser esto un pilar importante en la industria turística local. Para contribuir a las investigaciones existentes, este estudio analiza el apoyo al emprendimiento local para el desarrollo turístico en una región específica de Mauricio. El estudio se lleva a cabo utilizando una metodología mixta, mediante un análisis cualitativo y cuantitativo a través de un cuestionario para posteriormente, establecerán las hipótesis que serán analizadas mediante un Modelo de Regresión Logístico. El análisis cualitativo se realizó a través de una entrevista semiestructurada con emprendedores tanto experimentados como emergente en turismo. Los datos obtenidos fueron tratados estadísticamente a través del Modelo Logístico que determina los factores que explican el apoyo de los emprendedores en el sector turístico. La contribución de este estudio a la literatura existente radica en la metodología, ya que es la primera vez que se propone un Modelo Logístico para analizar el apoyo al emprendimiento en el desarrollo turístico. Los resultados del análisis aportan información importante sobre los factores motivadores del apoyo a la emprendiduría en turismo y son útiles tanto para los gestores y promotores de los destinos turísticos, como para los responsables políticos. El estudio concluye con algunas discusiones y propone vías para futuras investigaciones.
 
Publisher Universitat de Barcelona
 
Contributor None

 
Date 2019-08-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier https://revistes.ub.edu/index.php/ara/article/view/27018
 
Source Ara: Revista de investigación en turismo; Vol. 9, Núm. 1 (2019); 19-33
Ara: Journal of Tourism Research; Vol. 9, Núm. 1 (2019); 19-33
Ara: Revista de Investigación en Turismo; Vol. 9, Núm. 1 (2019); 19-33
2014-4458
 
Language eng
 
Relation https://revistes.ub.edu/index.php/ara/article/view/27018/29549
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Rights Copyright (c) 2019 Vanessa GB Gowreesunkar, Seraphin Hugues, Mustafeed Zaman
http://creativecommons.org/licenses/by-nc-nd/4.0
 

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