FAKTOR YANG MEMPENGARUHI PROMOSI DAN INFORMASI WISATA PULAU CINTA

RABIT

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Title FAKTOR YANG MEMPENGARUHI PROMOSI DAN INFORMASI WISATA PULAU CINTA
FAKTOR YANG MEMPENGARUHI PROMOSI DAN INFORMASI WISATA PULAU CINTA
 
Creator sukri, sukri
Rahmalina, Widya
 
Description The tourism sector is a sector that has the potential to be developed as a business of local revenues, the program of development and utilization of resources and regional tourism potential is expected to contribute to economic development. One of the tours that can support the regional economy in Riau is Cinta Island, which is located in the Jering Bay Village, Tambang District, Kampar Regency. The number of visitors to Pulau Cinta reaches 9000 people every month. To maintain the number of visits with the achievement of the desired target, it is necessary to analyze factors that influence promotion and information so that visitors still visit the island of love. Promotion and information are factors that will be an important role and support for adding visitors to Cinta Island. Thus, the Structure Equation Modeling (SEM) model can be used to determine the factors that influence promotion and information that are featured on the island of Cinta. The results showed that the SEM model that was built could be accepted because it fulfilled several model feasibility tests stating that the model was good-fit. The results of hypothesis testing show that attractiveness factors such as natural beauty and cleanliness and supporting factors in the form of facilities and infrastructure have a positive effect on promotion and information. While the factors of safety, accessibility, and infrastructure deserve the attention of tourism managers.
Sektor pariwisata merupakan sektor yang potensial dikembangkan sebagai usaha pendapatan asli daerah, maka program pengembangan dan pendayagunaan sumber daya dan potensi pariwisata daerah diharapkan dapat memberikan sumbangan bagi pembangunan ekonomi. Salah satu parawisata yang dapat menunjang perekonomian daerah yang terdapat di Riau adalah Pulau Cinta yang terdapat di Desa Teluk Jering kecamatan Tambang Kabupaten Kampar. Jumlah pengungung di Pulau Cinta mencapai 9000 Orang setiap bulan. Untuk mempertahankan jumlah kunjungan dengan tercapainya target yang di inginkan, maka perlu suatu analisa faktor yang mempengaruhi promosi dan informasi agar pengunjung tetap mengunjungi pulau cinta. Promosi dan informasi merupakan faktor yang akan menjadi peran penting dan pendukung untuk menambah pengunjung mengunjungi Pulau Cinta. Dengan demikian dapat digunakan model Structure Equation Modeling (SEM) untuk menentukan faktor yang mempengaruhi promosi dan informasi yang menjadi unggulan di pulau Cinta. Hasil penelitian menunjukkan bahwa model SEM yang dibangun dapat diterima karena memenuhi beberapa uji kelayakan model yang menyatakan bahwa model good-fit. Hasil uji hipotesis menunjukkan bahwa faktor daya tarik seperti keindahan alam dan kebersihan dan faktor penunjang berupa sarana dan prasarana berpengaruh positif terhadap promosi dan informasi. Sedangkan faktor keamanan, aksesbilitas, dan infrastruktur patut mendapat perhatian dari pengelola wisata
 
Publisher LPPM Universitas Abdurrab
 
Date 2019-01-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnal.univrab.ac.id/index.php/rabit/article/view/557
10.36341/rabit.v4i1.557
 
Source Rabit : Jurnal Teknologi dan Sistem Informasi Univrab; Vol 4 No 1 (2019): Januari; 40-48
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab; Vol 4 No 1 (2019): Januari; 40-48
2502-891X
2477-2062
 
Language ind
 
Relation http://jurnal.univrab.ac.id/index.php/rabit/article/view/557/434
 
Rights Copyright (c) 2019 Copyright @2019. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium
http://creativecommons.org/licenses/by-sa/4.0/
 

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