ANALISIS PEMILIHAN KARAKTER SUPERHERO SEBAGAI LISENSI PRODUK PADA MINUMAN SUSU FRISIAN FLAG (MILKY, FRUITY, DAN MUT MUT) DALAM MENARIK MINAT BELI KONSUMEN

Jurnal Manajemen Industri dan Logistik

View Publication Info
 
 
Field Value
 
Title ANALISIS PEMILIHAN KARAKTER SUPERHERO SEBAGAI LISENSI PRODUK PADA MINUMAN SUSU FRISIAN FLAG (MILKY, FRUITY, DAN MUT MUT) DALAM MENARIK MINAT BELI KONSUMEN
 
Creator Murti, Aji Kresno
Kurniawan, Muhammad Sani
 
Subject
Licence, Superhero, Interest
 
Description This research is an analysis that aimed to see the suitability between super hero character (Iron Man, Spiderman, Thor, Captain America) chosen by Frisian Flag Indonesia as a license on Milky, Fruity and Mut mut products toward information allotted in the packaging. Besides, it also explored the interest of kids to the character. It was multi method research. It involved desktop-research and survey which enabled respondents to bring out their perception. The results of this study was Iron Man considered to be a very appropriate character, reflected from the  survey and comparison toward the nutrition. Thus, from this research, it is a suggestion for Frisian Flag to focus Iron Man character as one of the steps to increase sales and consumer buying interest.
 
Publisher Politeknik APP Jakarta
 
Contributor
 
Date 2018-12-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/14
10.30988/jmil.v1i2.14
 
Source Jurnal Manajemen Industri dan Logistik; Vol 1, No 2 (2017): page 75 - 208; 140-146
2598-5795
2622-528X
10.30988/jmil.v1i2
 
Language eng
 
Relation https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/14/14
 
Coverage


 
Rights Copyright (c) 2018 Jurnal Manajemen Industri dan Logistik
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library