MUBALIG YOUTUBE DAN KOMODIFIKASI KONTEN DAKWAH

Al-Balagh: Jurnal Dakwah dan Komunikasi

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Field Value
 
Title MUBALIG YOUTUBE DAN KOMODIFIKASI KONTEN DAKWAH
 
Creator Arifin, Ferdi
 
Subject dakwah islam
social media; Youtube; Youtube mubalig
 
Description This article attempts to reveal Youtube as a popular social media for da’wa recently. The popularity of da’wa in Youtube generates many celebrity mubalig (islamic preacher). However, the number of mubalig preaching through Youtube also has negative effects. It is caused by each mubalig have different perspectives about Islam teaching, so that the da’wa contents are confusing followers on their perceptions about Islam. Using the Youtube for da’wa media has a good respond, so Youtube channels that upload da'wa content have a large number of viewers and followers. It makes Youtube able to make money through the monetization process. Data collection in this study was carried out through virtual observations on da'wa content of a number of mubalig on Youtube, as well as literature studies to analyze the tendency of da'wa messages on the Youtube channel. As a result, Youtube becomes an alternative media for preaching, even though actually, the commodification of messages emerged through monetization on Youtube.
 
Publisher Fakultas Ushuluddin dan Dakwah IAIN Surakarta
 
Contributor
 
Date 2019-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.iainsurakarta.ac.id/index.php/al-balagh/article/view/1718
10.22515/balagh.v4i1.1718
 
Source al-Balagh : Jurnal Dakwah dan Komunikasi; Vol 4, No 1 (2019): June 2019; 91-120
2527-5682
2527-5704
10.22515/al-balagh.v4i1
 
Language eng
 
Relation http://ejournal.iainsurakarta.ac.id/index.php/al-balagh/article/view/1718/567
 
Rights Copyright (c) 2019 al-Balagh : Jurnal Dakwah dan Komunikasi
http://creativecommons.org/licenses/by-nc/4.0
 

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