PERAN MEDIASI TRUST DAN SWITCHING COST PADA PENGARUH ANTARA SERVICE QUALITY DAN REPURCHASE LIKELIHOOD

JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT

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Field Value
 
Title PERAN MEDIASI TRUST DAN SWITCHING COST PADA PENGARUH ANTARA SERVICE QUALITY DAN REPURCHASE LIKELIHOOD
 
Creator Kadarusman, Kadarusman
 
Description The aim of this study is to examine the influence between service quality (SQ) and customer repurchase likelihood (CRL) is mediated by switching cost (SC) and trust (TR). Data were collected from 145 students of the Faculty of Economics in Malang City. SEM-PLS is used as an analytical tool to test the model. The results showed that SQ directly had a significant effect on CRL, TR, and SC. TR and SC have a significant effect on CRL. In addition, TR and SC have been proven to fully mediate SQ relations with CRL. The results of the study indicate that the relationship between SQ and CRL is a process model through TR and SC.
Keywords: service quality, trust, switching cost, repurchase likelihood
 
Publisher Economic Faculty, Attahiriyah Islamic University
 
Date 2019-06-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/234
10.36226/jrmb.v4i2.234
 
Source Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 4 No 2 (2019); 225 - 234
2581-2165
2527-7502
 
Language eng
 
Relation http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/234/137
 
Rights Copyright (c) 2019 Kadarusman Kadarusman
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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