THE INFLUENCE OF ADVERTISING STARS, BRAND IMAGE, AND BRAND AWARENESS ON THE INTENTION TO BUY HONDA VARIO MOTORCYCLES IN PASURUAN

Sinergi : Jurnal Ilmiah Ilmu Manajemen

View Publication Info
 
 
Field Value
 
Title THE INFLUENCE OF ADVERTISING STARS, BRAND IMAGE, AND BRAND AWARENESS ON THE INTENTION TO BUY HONDA VARIO MOTORCYCLES IN PASURUAN
 
Creator Bastian, Antoni
Sugito, Sugito
Hati Wau, Kerinus
Nastiti, Wahyuningsih
Sutismawati Sirait, Lincaria
 
Subject
Ad Stars, Brand Image, Brand Awareness
 
Description This study examines the Influence of Advertising Stars, Brand Image, and Brand Awareness Against Intention to Buy Honda Vario Motor in Pasuruan. The purpose of this research is to know the direct and indirect correlation between the influence of advertisement star to brand image and brand awareness. The results show that the indirect effect on brand awareness is mediated by brand image. Honda Vario brand image is so strong that it can increase the value contained in the product. Companies must use variables and do different strategies so that their products become more desirable in the market.
 
Publisher Economic and Bussiness Faculty, Dr Soetomo University
 
Contributor
 
Date 2019-05-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unitomo.ac.id/index.php/feb/article/view/1467
10.25139/sng.v9i1.1467
 
Source Sinergi : Jurnal Ilmiah Ilmu Manajemen; Vol 9, No 1 (2019)
2549-0419
2087-4987
 
Language eng
 
Relation https://ejournal.unitomo.ac.id/index.php/feb/article/view/1467/794
 
Coverage


 
Rights Copyright (c) 2019 Sinergi : Jurnal Ilmiah Ilmu Manajemen
http://creativecommons.org/licenses/by-nc-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library