Structure and Strategies of Multinational Enterprises in Nigeria

EMAJ: Emerging Markets Journal

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Title Structure and Strategies of Multinational Enterprises in Nigeria
Creator Oladimeji, Moruff Sanjo
Eze, Benneth Uchenna
Akanni, Kazeem Adeyinka
Subject Matrix Structure; Product Division Structure; Area Division Structure; Organization Structure; Organization Strategy
Description This study sought to examine the effect of organization structure on organization strategy. Survey research design was employed through the administration of structured questionnaire to staff of Nestle Nigeria PLC, Unilever Nigeria PLC and PZ (Cussons) PLC. The findings revealed that, organization structure positively and significantly affects  strategy implementation  (F stat 107.52* 0.000) and that organization structure account for 53% (Adjusted R2= 0.5312) variation in organization strategy. It can therefore be concluded that, organization structure plays a significant role in strategy formulation and implementation in Nigeria multinational enterprises. It could be seen that, global matrix structure and product division structure are the most critical elements of organization structure driving strategy implementation in a multinational firm. It is therefore recommended that, multinational firms in Nigeria should employ matrix structure towards the enhancement of their organization strategy. This is because matrix structure has the highest effect on organization strategy.
Publisher University Library System, University of Pittsburgh
Date 2019-08-05
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source EMAJ: Emerging Markets Journal; Vol 9, No 1 (2019); 63-68
Language eng
Rights Copyright (c) 2019 Moruff Sanjo Oladimeji, Benneth Uchenna Eze, Kazeem Adeyinka Akanni

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