PEMBACAAN AUDIENS TENTANG DESTINASI WISATA BANDUNG

Dialektika: Jurnal Ilmu Komunikasi

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Field Value
 
Title PEMBACAAN AUDIENS TENTANG DESTINASI WISATA BANDUNG
 
Creator Febriano, Muhammad Ray
Nugroho, Catur
 
Description @explorebandung is an account provider of Bandung tourist destination that has the largest number of followers in Instagram. @explorebandung provides content such as interesting photos about a palce or location which can be the reference for Instagram users when travelling in Bandung. The methodologhy of this research is descriptive qualitative with Stuart Hall’s reception analysis. The purpose of this research is to know the position of audience in accordance with Stuart Hall’s three positions readout about the content of tourist destination that served in @explorebandung. These three positions are dominant reading, negotiated reading and oppositional reading. Then, researcher will measures how far the response of @explorebandung’s followers after reading Bandung tourist destinaion’s message. The result of this research shows that from the three element of tourist destination’s message in @explorebandung, three informants is in negotiated reading position on the photo’s element, while the other one is in dominant reading position. Furthermore, on the caption’s element, two informants is in dominant reading position, while the other two is in negotiated reading position. Then, on the hashtag’s element, three informants is in dominant reading position, while the other one is in negotiated reading position.
 
Publisher Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana
 
Date 2019-03-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unla.ac.id/index.php/dialektika/article/view/494
 
Source DIALEKTIKA; Vol 6 No 1 (2019): Vol.6 No.1 (2019) Maret; 59-69
Dialektika; Vol 6 No 1 (2019): Vol.6 No.1 (2019) Maret; 59-69
2654-5985
1907-1159
 
Language eng
 
Relation http://journal.unla.ac.id/index.php/dialektika/article/view/494/408
 

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