PERSONAL BRANDING SELEBGRAM MELALUI AKUN INSTAGRAM (STUDI DESKRIPTIF PADA AKUN @NADYAROSMANIA)

Dialektika: Jurnal Ilmu Komunikasi

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Title PERSONAL BRANDING SELEBGRAM MELALUI AKUN INSTAGRAM (STUDI DESKRIPTIF PADA AKUN @NADYAROSMANIA)
 
Creator Putri, Nabila Triyani
 
Description Social media has taken a vital in Marketing Communication nowadays, especially instagram which becoming a one stop social media for its users to brand their self personally. celebgram in one of instagram’s market product, being a celebgram someone should have a strong Personal Brand which can be used to differ themself from others, that fact led celebgram to build Personal Branding. the purpose of this research is to find out Nadya Rosmania applied her Personal Branding as a celebgram through her instagram account @Nadyarosmania. Nadya use her speciality in fashion thus becoming an ambassador of Indonesia’s famous Fashion brand product which is, Zalora. the method used in this research is Descriptive Qualitative with Post-Positivism Paradigm, and reffered to Authentic Personal Branding Criteria. The Result of the research shows that Nadya has fulfilled the entire eleven components which is in the Authentic Personal Branding Criteria (Authenticity, Integritity, Consistency, Specialty, Authority, Difference, Relevancy, Visibility, Persistence, Goodwill and Performance).
 
Publisher Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana
 
Date 2018-09-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unla.ac.id/index.php/dialektika/article/view/281
 
Source DIALEKTIKA; Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Dialektika; Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
2654-5985
1907-1159
 
Language eng
 
Relation http://journal.unla.ac.id/index.php/dialektika/article/view/281/232
 

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