PENGARUH PESAN IKLAN TOTAL ALMEERA VERSI “DETERJEN HALAL PERTAMA DI INDONESIA” PADA MEDIA TELEVISI TERHADAP SIKAP KONSUMEN (STUDI PADA WANITA MUSLIM DI BANDUNG)

Dialektika: Jurnal Ilmu Komunikasi

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Title PENGARUH PESAN IKLAN TOTAL ALMEERA VERSI “DETERJEN HALAL PERTAMA DI INDONESIA” PADA MEDIA TELEVISI TERHADAP SIKAP KONSUMEN (STUDI PADA WANITA MUSLIM DI BANDUNG)
 
Creator Sri Hutami, Vanita Maya
Lestari, Martha Tri
 
Description In recent years, many halal products have emerged in Indonesia.. The use of halal predicate is a new strategy in marketing various products. The market share of a very large Islamic religion is clearly appealing. Total Almeera is one of the trademarks of PT. Total Chemindo Loka is innovating by issuing the first halal detergent in Indonesia. One of the marketing strategies that has been used by Total Almeera is issuing ads on television using emotional appeal. Detergent ads generally highlight the advantages of its products that can clean and soften and the fragrance of clothing, then Total Almeera presented with a different ad style by carrying the concept of hijrah. In this study involves one independent variable namely Advertising Message (X) and one dependent variable Consumer Attitude (Y). The results showed that the influence of Ad Message variable (X) to Consumer Attitude variable (Y) was 54%. While the remaining 46% influenced by other factors not examined in this study. The t-test results show that the Ad Message variable (X) has a tcount greater than the ttable value because tcount (21,594)> ttable (1.96) of significance level 0,000 <0.05 then H0 is rejected and H1 is accepted. This means that Total Almeera’s advertising message as "Deterjen Halal Pertama di Indonesia" on television towards consumer attitude.
 
Publisher Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana
 
Date 2018-09-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unla.ac.id/index.php/dialektika/article/view/276
 
Source DIALEKTIKA; Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Dialektika; Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
2654-5985
1907-1159
 
Language eng
 
Relation http://journal.unla.ac.id/index.php/dialektika/article/view/276/227
 

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