"Corporate Social Responsibility” (CSR) sebagai Aktivitas “Social Marketing Public Relations"

Mediator: Jurnal Komunikasi

View Publication Info
 
 
Field Value
 
Title "Corporate Social Responsibility” (CSR) sebagai Aktivitas “Social Marketing Public Relations"
 
Creator Yulianita, Neni
 
Subject CSR
Tanggung jawab sosial perusahaan, pemasaran sosial PR
 
Description Corporate Social Responsibility (CSR) nowadays becomes indicator of corporate achievement. CSR activities, which commonly defined as corporate efforts to increase community and stakeholder life quality, open up relations between corporate and community. In turn, CSR would maintain good image and give posing the positive publicity toward corporate image. This article explores CSR activities as implied on PR marketing in some corporates.
 
Publisher Pusat Penerbitan Universitas (P2U) LPPM Unisba
 
Contributor
 
Date 2008-06-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

kualitatif
 
Format application/pdf
 
Identifier https://ejournal.unisba.ac.id/index.php/mediator/article/view/1145
10.29313/mediator.v9i1.1145
 
Source Mediator: Jurnal Komunikasi; Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-”Pojok”-kan; 123-134
MediaTor (Jurnal Komunikasi); Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-”Pojok”-kan; 123-134
2581-0758
1411-5883
10.29313/mediator.v9i1
 
Language ind
 
Relation https://ejournal.unisba.ac.id/index.php/mediator/article/view/1145/708
 
Rights Copyright (c) 2017 MediaTor (Journal of Communication)
http://creativecommons.org/licenses/by/4.0
 

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