WACANA IKLAN DALAM MEDIA MASSA SUNDA (Analisis Sintaksis dan Pragmatik)

LOKABASA: Jurnal Kajian Bahasa, Sastra dan Budaya Daerah serta Pengajarannya

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Field Value
 
Title WACANA IKLAN DALAM MEDIA MASSA SUNDA (Analisis Sintaksis dan Pragmatik)
 
Creator Sandiansyah, Sandri
Sudaryat, Yayat
 
Subject
wacana iklan; sintaksis; pragmatis
 
Description Tulisan ini dilatarbelakagi fakta bahwa wacana iklan merupakan informasi yang disampaikan ke masyarakat. Tujuannya untuk mendeskripsikan wacana iklan bahasa Sunda dikaji dari jihat sintaksis dan pragmatisnya. Mengumpulkan data menggunakan studi bibliografi dan sadap rekam selanjutnya dianalisis dan dideskripsikan. Data terkumpul sebanyak 201 wacana. Dikaji dari struktur sintaksisnya mencakup kohesi (gramatikal dan leksikal), konjungsi (koordinatif, subordinatif, korelatif, dan antarkalimat), dan koherensi (referensial dan tekstual). Dikaji dari jihat pragmatis mencakup deiksis (eksoforis dan endoforis), presuposisi (eksistensial, faktif, leksikal, struktural, dan konterfaktual), implikatur, tindak tutur (komisif, impositif, ekspresif, dan asertif), dan struktur koversasi (prinsip kerja sama dan kesopanan).AbstractThis paper is based on the fact that the advertising discourse is the information communicated to the public. This study aims to describe the Sundanese advertisements discourse studied from syntactic and pragmatic perspective. The data collecting techniques are bibliographic studies and tapping records that is analyzed and described. Data collected are 201 discourses. The books of the syntactic structure include cohesion (grammatical and lexical), conjunctions (coordinative, subordinate, correlative, and inter-clause), and coherence (referential and textual). The judgments of pragmatic jurisprudence include deixis (exophoric and endophoric), presuppositions (existential, factive, lexical, structural, and counterfactual), implicatures, speech acts (commissive, impositive, expressive, and assertive), and the conversation structure (principle of cooperation and modesty).
 
Publisher UPI
 
Contributor
 
Date 2018-05-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ejournal.upi.edu/index.php/lokabasa/article/view/14202
10.17509/jlb.v8i2.14202
 
Source LOKABASA; Vol 8, No 2 (2017): Vol. 8, No. 2, Oktober 2017; 218-222
LOKABASA; Vol 8, No 2 (2017): Vol. 8, No. 2, Oktober 2017; 218-222
2528-5904
2338-6193
10.17509/jlb.v8i2
 
Language eng
 
Relation http://ejournal.upi.edu/index.php/lokabasa/article/view/14202/8195
 
Rights Copyright (c) 2018 LOKABASA
 

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